Marketing Manager

About the Role

Key Responsibilities

• Collaborate with the Marketing Director on assigned projects and lead the execution of marketing initiatives for all F&B/Gaming properties, including bars, restaurants, casinos, slot routes, and QSR locations, to drive brand awareness, customer engagement, and revenue growth.
• Manage multiple marketing projects simultaneously, ensuring high-quality deliverables and adherence to deadlines across all F&B/Gaming locations.
• Support creative development, including menu updates, print signage, gaming rules, e-blasts, billboards, TV/Radio, direct mail, and on-property promotional content.
• Oversee the production, auditing, and ordering of marketing collateral and signage across all properties.
• Maintain and update digital content, including websites and digital signage.
• Ensure all marketing materials align with the brand's positioning, voice, and key messaging.
• Contribute to the development of the annual marketing strategy in alignment with brand identity and market trends.
• Conduct competitive analysis in local markets and adjust strategies accordingly to maintain a strong market position.
• Monitor and analyze campaign performance to improve return on investment and guide future strategy.
• Coordinate the planning and execution of marketing events; maintain an up-to-date marketing and event calendar.
• Partner with property operations teams to ensure effective on-property marketing support.
• Foster clear communication between marketing and other departments to ensure alignment and operational efficiency.
• Manage and direct customer inquiries to appropriate teams to support a positive guest experience.

Requirements

• Bachelor's degree in Marketing or a related field.
• Minimum of 3 years of progressive experience in marketing roles, preferably in the Food & Beverage or Gaming industries.
• Proven experience in both digital and print marketing, including email campaigns, website management, on-property signage, TV/radio advertising, and direct mail.
• Strong project management and organizational skills, with the ability to handle multiple priorities, meet tight deadlines, and adapt to shifting workloads.
• Creative and strategic thinker with a strong eye for detail and the ability to develop and execute campaigns from concept to completion.
• Demonstrated ability to act as a brand guardian, ensuring all content aligns with brand identity, tone, and values.
• Exceptional interpersonal, communication, customer service, team-building, and problem-solving skills.
• Proficient in Microsoft Office Suite (Word, PowerPoint, Outlook, Excel), Canva, and Adobe Creative Suite (Illustrator, InDesign, Photoshop); video/digital software experience is a plus.
• Ability to work independently under pressure with professionalism, accuracy, and efficiency.
• Excellent proofreading skills and attention to detail.
• Strong understanding of emerging marketing trends and technologies, with a focus on leveraging innovation to drive business results.

Nice to Have

• Video/digital software experience.

Qualifications

• Bachelor's degree in Marketing or a related field.