Marketing Manager II, Latino Brand Marketing

About the Role

Key Responsibilities

• Create comprehensive marketing strategies tailored to non-English speaking and Latino demographics; analyze market trends, consumer behavior, and community needs to inform strategy
• Develop, implement, and oversee marketing campaigns that resonate with target audiences; ensure campaigns are culturally relevant, impactful, and aligned with company goals
• Build and maintain relationships with community leaders, local organizations, and influencers; collaborate on initiatives that support community engagement and brand advocacy
• Conduct research to understand cultural preferences, communication styles, and economic factors affecting target populations; utilize insights to shape marketing approaches and optimize campaign effectiveness
• Oversee the creation of culturally appropriate and language-specific content; work with translation services and local creatives to ensure accuracy and authenticity
• Track and analyze campaign performance metrics; adjust strategies based on data-driven insights to improve reach and engagement within target communities
• Develop and manage budgets for multicultural marketing initiatives; ensure efficient allocation of resources and adherence to financial guidelines
• Work closely with cross-functional teams, including product development, sales, and customer service, to ensure cohesive and inclusive marketing efforts

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree or relevant certifications are a plus
• 8+ years of experience in multicultural marketing or a similar role, with a proven track record of working in a Spanish speaking context
• Strong understanding of cultural dynamics and economic challenges faced by target communities
• Fluent proficiency in written and spoken Spanish is required
• Exceptional communication, negotiation, and interpersonal skills are essential
• Proven ability to manage projects and work collaboratively across teams
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Creative thinking with a keen eye for culturally sensitive content

Nice to Have

• Advanced degree or relevant certifications in marketing or related fields

Qualifications

• Educational background in Marketing, Communications, Business, or related fields

Benefits & Perks

• Versatile health perks, including flexible spending accounts, HSA
• 401(k) Plan with company match
• ESPP (Employee Stock Purchase Plan)
• Career opportunities
• Flexible time away plan