Marketing Operations Consultant

About the Role

Key Responsibilities

• Own the configuration and administration of HubSpot CRM and Marketing Hub, including managing users, permissions, objects, properties, lifecycle stages, lead status, pipeline, and custom objects.
• Build, test, and optimize marketing automation such as workflows, drip/nurture programs, lead scoring, form strategies, and progressive profiling to drive conversion and pipeline growth.
• Partner with HubSpot account executives, solutions engineers, and support teams to resolve issues, evaluate new features, and align platform roadmap with business needs.
• Develop a marketing operations roadmap and manage project plans to deliver capabilities on time and within scope.
• Collaborate with campaign managers, content, and design teams to set up landing pages, emails, CTAs, and multi-channel campaigns with accurate targeting, personalization, and compliance.
• Implement and maintain end-to-end customer journeys, ensuring smooth handoffs between marketing and sales with clear MQL/SQL definitions and SLAs.
• Ensure proper campaign tagging, UTM governance, and attribution models within HubSpot and connected analytics tools for accurate performance reporting.
• Work with the data analytics team to design, monitor, and troubleshoot data feeds and APIs, ensuring data quality, sync health, and schema alignment.
• Manage integrations across the marketing technology stack and document data flows and dependencies.
• Establish and enforce data quality standards, including validation rules, de-duplication, field governance, and consent management.
• Use analytics tools to monitor funnel performance, user behavior, and conversion metrics; translate insights into actionable improvements.
• Plan, execute, and analyze A/B and multivariate tests across emails, forms, landing pages, and workflows to improve engagement and conversion rates.
• Build and maintain dashboards for marketing and leadership, highlighting pipeline impact, attribution, and ROI.
• Create and maintain documentation, runbooks, and training materials; enable team members on platform best practices and develop new capabilities.
• Proactively identify and resolve bugs, integration failures, and performance bottlenecks, escalating with vendors as needed.
• Support governance and compliance related to HIPAA, CAN-SPAM, TCPA, and privacy preferences where applicable.

Requirements

• Bachelor's degree in marketing, business analytics, information systems, computer science, or related field.
• 3+ years of hands-on experience administering HubSpot CRM and Marketing Hub, including building complex workflows, lead scoring, and attribution.
• Demonstrated experience managing integrations and APIs between HubSpot and external systems, with familiarity with data schemas, webhook usage, and sync monitoring.
• Strong project planning skills with the ability to organize, prioritize, and deliver in a fast-paced environment with overlapping priorities.
• Proficiency with marketing analytics and reporting, including experience with GA4 and/or product analytics tools.
• Excellent written and verbal communication skills, with the ability to lead cross-functional initiatives and influence stakeholders.
• Strong sense of ownership and accountability, with a bias for action and continuous improvement.
• Data-driven and curious, comfortable diagnosing data issues, validating assumptions, and testing hypotheses.

Nice to Have

• Experience with healthcare or multi-location services.
• Experience with Wagtail/Django site tagging, CDPs, or sales enablement tools.
• HubSpot certifications (Admin, Marketing Software, Reporting).