Marketing Operations Manager

Smartvault Corporation

Houston, TX

Full Time

Mid Level

93k-121k

4 days ago

Job Description

About the Role

SmartVault is a cloud-based document management and file-sharing solution for small-to-medium-sized businesses, professional accountants, and bookkeepers. In 2017, SmartVault became part of the GetBusy Group, which is AIM-listed and currently trading on the London Stock Exchange. SmartVault continues to operate as a wholly owned subsidiary in the US, but we are now part of a much larger global team with expanded products serving the US, UK, and Australia/New Zealand markets. SmartVault emphasizes a collaborative environment focused on solving customer problems, using data to make informed decisions, and maintaining transparency. The company's ultimate purpose is to make people's lives better at work, enabling them to focus on higher-value activities in their business or personal lives.

Key Responsibilities

Own and optimize the marketing tech stack, including Pardot, Outreach, ZoomInfo, and Salesforce, to improve lead flow, campaign execution, attribution, and reporting
Build and maintain scalable processes for lead scoring, campaign tracking, data cleanliness, and lifecycle workflows
Partner with Business Operations to ensure seamless lead handoff, proper routing, and pipeline visibility
Monitor and analyze funnel performance metrics, providing insights to improve marketing ROI and campaign effectiveness
Support campaign tagging, list segmentation, and contact management in collaboration with marketing team members
Develop and execute the email strategy across the full customer journey, from lead nurturing and webinar promotion to onboarding, retention, and upsell campaigns
Build and test segmented email campaigns in Pardot and Outreach, focusing on deliverability, performance, and personalization
Work closely with content, product marketing, and customer success teams to craft compelling messaging for targeted email programs
Analyze open rates, CTRs, and conversion rates to optimize and report on performance
Own A/B testing and experimentation across email templates, subject lines, and send times to drive better results

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field (preferred)
3-5 years of experience in B2B SaaS marketing with a focus on marketing automation and email campaign management
Hands-on experience with marketing automation tools (Pardot preferred), CRM systems (Salesforce preferred), and data analysis tools (e.g., Tableau)
Strong understanding of funnel reporting, attribution models, and lead lifecycle stages
Proven ability to build, segment, and optimize email programs across multiple audience types
Experience partnering with Sales and Customer Success to drive pipeline and customer retention initiatives
Meticulous attention to detail, with excellent project management and prioritization skills
A passion for data, experimentation, and continuous optimization

Nice to Have

Experience with data visualization software
Knowledge of customer retention strategies
Familiarity with digital campaign management
Experience with key performance indicators (KPIs) and ROI analysis

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field

Benefits & Perks

Relaxed work environment emphasizing work/life balance
Top-notch health benefits
Generous vacation time
Encouragement of community involvement with time off to volunteer
Hybrid remote working options

Working at Smartvault Corporation

SmartVault is a collaborative environment where solving customer problems is the top priority. The company values transparency, data-driven decision making, and making people's lives better at work. They are committed to diversity and creating an inclusive culture where everyone can be themselves and reach their full potential.

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