Marketing Science Lead, North America

Snap Inc.

Los Angeles, CA

Full Time

Senior

157k-235k

17 days ago

Job Description

About the Role

Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. The company develops products such as Snapchat, Lens Studio, and Spectacles, and has a Revenue Product team focused on advertising platform innovation. The Marketing Science Lead will join the Measurement Team to drive performance improvements for top advertisers through measurement, research, and analytics, supporting long-term growth and developing measurement solutions across digital platforms.

Key Responsibilities

Be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping
Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership
Develop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals
Work closely with Product and R D teams to identify, prototype and scale new solutions or capabilities for the broader Marketing Science team
Lead the scoping and development of custom multi-study meta analysis in partnership with Data Science and R D to understand the relative impact of different marketing strategies across digital platforms and media
Build measurement capability and advocacy across your vertical and with cross-functional partners

Requirements

Ability to structure and conduct analyses to generate insight and recommendations
Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders
Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
Subject matter expertise in at least one of the following areas: conversion lift, brand lift, or econometrics modeling
Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques
Proficiency with advanced analytical tools (e.g. SQL, R, SAS)
Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling
Understanding of the vertical needs and ability to creatively apply measurement solutions and insights to improve advertiser performance
A strong understanding of Snapchat and the digital advertising and measurement ecosystem
Bachelor's degree in a quantitative or business field or equivalent experience
5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company

Nice to Have

Advanced degree in business, math, economics, engineering or a related field
Direct work experience with top performance or brand advertisers
Experience with ads measurement for verticals such as technology, entertainment, travel, telco, or finance
Experience building and influencing client or partner relationships
Experience with team or peer leadership and development

Qualifications

Educational background in a quantitative or business field
Experience with advanced analytics and measurement for 5+ years

Benefits & Perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that include equity in the form of RSUs
Salary ranges based on location and experience, with potential negotiation

Working at Snap Inc.

Snap Inc practices a 'default together' approach, expecting team members to work in an office 4+ days per week. The company values diversity and inclusion, fostering an environment of innovation and collaboration. Snap is committed to creating products that improve communication and the way people live, emphasizing a culture of innovation, community, and equal opportunity.

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