Mateo's Brand Manager

Sauer Brands

Richmond, VA

Full Time

Mid Level

18 days ago

Job Description

About the Role

Mateo's Gourmet Salsa is the fastest growing salsa brand known for its authentic, high-quality ingredients and bold flavors. We are committed to bringing consumers an exceptional product experience that enhances their everyday meals. We are seeking a passionate and strategic Brand Manager to drive brand awareness, innovation, and sales growth. The role involves developing and executing brand and e-commerce strategies, supporting product innovation, and elevating the brand nationally through all channels. The candidate will report to the Marketing Director and manage various aspects of the brand with a focus on strategic thinking, data analysis, and creative marketing.

Key Responsibilities

Support strategic and in-depth analysis of our category and CPG more broadly, including noteworthy trends and insights.
Work with the category management team to help drive customer stories.
Help build and execute brand strategies that drive sales growth, awareness, and engagement.
Identify market trends, support consumer research, and collaborate to bring new products to market.
Approach all aspects of the job with a business operator mindset, wearing many hats.
Help lead integrated marketing campaigns, including digital, social media, retail promotions, and traditional advertising.
Partner with E-commerce and retail teams to develop retail and online strategies, ensuring strong brand presence.
Work closely with Sales, R&D, Operations, external agencies, and retail partners for cross-functional collaboration.
Manage agency relationships to execute media planning, buying, and creative expressions of the brand.
Monitor KPIs and make data-driven recommendations for continuous improvement.
Utilize tools such as Excel to enhance workflows and complete tasks efficiently.

Requirements

5-7 years of brand management experience, preferably in the CPG industry.
Bachelor's degree in marketing or Business; MBA is a plus.
Proven experience in developing and executing marketing campaigns and brand strategies.
Strong analytical skills with the ability to interpret consumer and sales data.
Experience with cross-functional teams in CPG.
Proficient in PowerPoint and Excel.
Experience with budget planning and management.
Knowledge of retail and e-commerce marketing strategies.
Excellent communication and presentation skills.
Personal characteristics including ownership mentality, accountability, energetic personality, self-starter attitude, confidence, creativity, organization, dependability, and a positive attitude.

Nice to Have

Experience with Nielsen or Circana data.

Qualifications

Bachelor's degree in marketing or Business (MBA is a plus).
5-7 years of brand management experience in CPG.

Benefits & Perks

401K
Medical/Dental/Vision Coverage
Vacation, Sick Days and Holidays
Flexible Spending Accounts
Tuition Reimbursement
Employee and Dependent Life Insurance
Voluntary Disability Insurance
Other Voluntary Insurance Options

Working at Sauer Brands

Our company values talented individuals and provides a comprehensive benefits package, including competitive pay, advancement opportunities, and a supportive work environment. The candidate will work out of the Richmond, Virginia office with a hybrid schedule of 50% in person and 50% remote. Sauer Brands, Inc. is an equal opportunity employer that considers all qualified applicants without discrimination.

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