MK39P2 Mktg Research Analyst

About the Role

Key Responsibilities

• Work across business units and stakeholders within the Publications Division to provide primary and secondary market research support.
• Maintain and monitor the market research request portal, vetting requests and maintaining a calendar of studies.
• Draft, edit, and field surveys to meet quantitative research objectives, monitoring data collection for quality and troubleshooting as needed.
• Conceptualize and execute focus groups, moderated/unmoderated interviews, intercept interviews, and other research techniques to gain qualitative insights.
• Compile and analyze feedback, interpret data, and create professional reports with key findings and actionable recommendations.
• Coordinate and oversee recruitment requests, ensuring respondents and test participants align with research needs.
• Collaborate with research functions in other departments to maximize reach, engagement, and impact of results.

Requirements

• Minimum of 3 years of experience in market/user research or data analysis, preferably in academic publishing or related sectors.
• Expertise in multiple research methods, including quantitative, qualitative, statistical, and mixed methods, as well as research strategy and operations.
• Expertise in survey design, execution, and optimization, with proficiency in survey tools such as Qualtrics.
• Proficiency with data analysis tools like Excel, SPSS, Tableau, and outreach platforms such as Eloqua.
• Ability to analyze complex data sets and translate findings into meaningful business insights.
• Excellent written and verbal communication skills, with the ability to present complex information clearly.
• Ability to multi-task, problem-solve, and prioritize in a fast-paced environment.
• Proven ability to work cross-functionally and collaborate with stakeholders at all levels.
• High level of accuracy and attention to detail in all tasks.

Nice to Have

• Experience in academic publishing or related sectors.
• Experience with research strategy and operations, recruitment, and project execution.

Qualifications

• College degree or equivalent experience or formal training.

Benefits & Perks

• Salary range between $82,000 - $100,000 per year.
• Hybrid work schedule with in-office presence on Tuesday and Wednesday.
• Relocation assistance available.
• Some travel within the US and abroad for meetings and conferences.