Oncology Brand Manager

About the Role

Key Responsibilities

• Lead Congress Planning - including creation of all promotional congress materials, coordination of meeting logistics, communications and post meeting follow up
• Lead development and execution of the Promotional Speaker Program, including speaker training, materials development, communications and follow up
• Create and manage all aspects of brand website and updates, from design to implementation, ensuring alignment with brand strategy
• Contribute to the development of marketing promotional materials aligned with brand strategy along with managing any sampling program
• Lead or support internal submissions and reviews (medical/regulatory/legal)
• Contribute to the development and implementation of POA Meetings
• Participate in all brand planning and budget meetings and assist in development of brand planning deliverables
• Manage brand budget to ensure maximum ROI for investments, and that annual budgets are not exceeded
• Manage contracts, MSAs, SOWs and POs for all vendors
• Support and build collaborative relationships across functional lines (sales, market access, market research, sales operations, medical, finance, procurement)
• Oversee program success metrics, including establishing tracking criteria and KPIs, and share key learnings and best practices
• Demonstrate an in-depth understanding of the market and competitive landscape and support the company in identifying new market opportunities
• Identify actionable brand insights to help shape brand strategy and direction
• Research trends, platforms, and experiences that can drive innovation and performance
• Ensure the brand meets or exceeds annual revenue and unit forecasts
• Travel overnight to conferences, field rides, market research, and other routine business activities

Requirements

• Bachelor's degree and a minimum of 5+ years pharmaceutical/biotech sales/marketing experience or related experience
• Brand management experience
• Experience in brand marketing, including digital marketing
• Strong strategic thinking, project management, and tactical execution skills
• Ability to master scientific data and conduct analytical thinking
• Budget management and POA planning experience
• Ability to manage multiple projects simultaneously, set priorities, and meet deadlines
• Ability to work independently with a sense of urgency and attention to detail
• Strong financial acumen
• Excellent oral and written communication skills
• Proficiency in Microsoft Office applications; preferred experience with Adobe Suite, AEM, AA, Marketo, and AI/ChatGPT tools
• Ability to lead without authority across functional lines
• Demonstrated resourcefulness, accountability, and adaptability

Nice to Have

• Sales experience
• Oncology experience
• MBA degree
• Launch experience

Qualifications

• Bachelor's degree
• 5+ years of relevant pharmaceutical/biotech experience