Paid Media Manager

About the Role

Key Responsibilities

• Own and optimize Propeller's digital marketing channels including website, PPC, paid social media, and display advertising.
• Develop, manage, and execute paid campaigns across various platforms (Google Ads, Facebook, LinkedIn, etc) including campaign setup, audience targeting, ad creation, budget management, and performance optimization.
• Track, report, and analyze website analytics and campaign performance and develop management-facing reports with insights and thoughtful direction on how to improve within the program campaigns and to revenue/deal information in Hubspot.
• Implement regular content updates, page developments, and optimizations to increase quality scores and better support campaign objectives.
• Create new A/B tests, then analyze and share results to identify trends and opportunities.
• Stay informed about relevant legal and regulatory requirements such as data privacy and advertising standards, and ensure compliance in all digital marketing activities.

Requirements

• 2+ years of hands-on digital advertising experience.
• 4+ years of experience in marketing.
• Bachelor's Degree in Marketing, Business, or related field or equivalent experience.
• Proven track record of delivering successful and scalable paid social campaigns.
• Demonstrated expertise in core digital channels, including paid search, paid social, and display platforms.
• A strong mix of strategic thinking and hands-on execution with a proactive attitude to tackle diverse responsibilities.

Nice to Have

• Hubspot experience in connecting paid media to actualized revenue.
• SEO experience.

Benefits & Perks

• Fully paid employee United Platinum PPO medical, dental, and vision coverage.
• 20 days paid vacation time per year with no accrual or carryover cap.
• 3% pre-tax non-elective employer contribution to 401(k).
• Employee share options.
• Professional development budget and leave.
• The opportunity to take part in our mentorship program.
• Monthly telephone and/or internet allowance.
• Paid primary & secondary parental leave policies.
• Hybrid work arrangements and WFH equipment provided.