Paid Media Strategist

About the Role

Key Responsibilities

• Manage paid media for 30+ practices across our clinic partner network.
• Ensure the regular and seamless onboarding of practices onto paid media.
• Measure and optimize campaigns to beat internal KPI benchmarks and program goals.
• Implement and configure conversion tracking and attribution across multiple conversion paths for single and multi-location practices.
• Provide feedback on all stages of our paid media funnels to relevant stakeholders.
• Contribute to our A/B testing pipeline to brainstorm and help implement a robust testing strategy to maximize campaign performance.
• Brainstorm new and innovative ways to target the most valuable clients to drive additional volume.
• Regularly analyze campaign performance, identify potential trends, and work with stakeholders to encourage positive trends while course-correcting negative ones.
• Identify potential pain points or barriers to conversion and brainstorm ways to overcome them.
• Collect lead quality feedback from regional marketing leads and develop actionable plans to improve performance.
• Work closely with our data & analytics team to validate campaign performance data.
• Prepare weekly/monthly reports and presentations for internal and external stakeholders.
• Develop campaigns and strategies to capitalize on macro and micro search demand, seasonality, and business trends.
• Collaborate with regional marketing and operations teams to understand each practice's needs and leverage paid media to support them.

Requirements

• Highly analytical and detail-oriented, able to identify trends and spot insights quickly.
• Problem solver who digs into data to understand performance issues.
• 3-5 years of hands-on experience managing search, Pmax, LSA, and demand gen campaigns in Google Ads.
• Experience managing 30+ accounts while achieving campaign and growth goals.
• Deep understanding of metrics like CPC, CVR, CPA, and the levers to impact CPL, CAC, and ROAS.
• Hands-on experience with additional paid channels like Bing Ads and Meta Ads.
• Comfortable working at scale across multiple accounts and channels.
• Agency and/or multi-unit experience is preferred.

Nice to Have

• Experience with managing campaigns for veterinary or healthcare practices.
• Experience with conversion tracking and attribution setup across multiple platforms.

Qualifications

• Educational background not specified; focus on professional experience in digital advertising.

Benefits & Perks

• Fully remote work with only two trips per year (annual summit and team offsite).
• Equipment provided including laptop with built-in camera, dual monitors, keyboard, mouse, and docking station.
• Opportunities for upward mobility and leadership growth.
• Supportive team environment with strong cross-functional relationships.