Paid Media Strategist (YouTube)

QVC

West Chester, PA

Full Time

Mid Level

26 days ago

Job Description

About the Role

QVC Group, Inc. is a Fortune 500 company with six leading retail brands — QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites, and TV channels. The company fosters an inclusive, fast-paced environment focused on friendly teams, ambitious projects, and professional growth.

Key Responsibilities

Build paid campaigns for the YouTube platform, optimizing budget usage and identifying growth opportunities through data-driven insights.
Collaborate with internal and external teams to align creative direction with brand standards, channel optimization, and platform best practices.
Contribute to targeting and segmentation strategies, providing updates and exploring new business opportunities to improve acquisition and revenue growth.
Help analyze goals and data to ensure the efficacy of Paid Media Marketing and report findings out to company partners.
Apply analytical insights to support program optimizations, ensuring accurate data communication of goals, forecasts, and results.

Requirements

2+ years experience using social media analytics tools and platforms, such as Google Analytics, Facebook Business Manager, and YouTube Analytics.
2+ years experience building creative briefs for advertising campaigns.
2+ years experience with copywriting, applying legal guidelines to ensure compliant marketing materials.
2+ years experience building digital marketing campaigns.
Experience managing paid social media strategies on video share platforms.

Nice to Have

Experience managing paid social media strategies on video share platforms.

Qualifications

Formal educational background is not explicitly specified in the description.

Benefits & Perks

Comprehensive Total Rewards package including competitive compensation.
Health care benefits starting on day 1.
401(k) plan.
Paid time off.
Tuition reimbursement.
Employee assistance program.
Parental leave.
Paid volunteer hours.
Company discounts.

Working at QVC

QVC Group values inclusion and belonging for all team members, driven by principles such as Driving Progress, Acting With Empathy, Being Brave, Embracing the Future, and Doing What's Right. The company emphasizes a workplace that provides equal employment opportunities, a barrier-free employment process, and a supportive environment for reasonable accommodations. The culture is characterized by friendly teams, ambitious projects, and a fast-moving career environment, fostering professional growth and a collaborative, innovative atmosphere.

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