Paid Search Analyst

About the Role

Key Responsibilities

• Create campaigns across Google Ads and Microsoft Advertising designed to support overall client business goals, including targeting, budgeting, bid strategies, ad copy and creative assets, and measurement tactics
• Communicate regularly with clients, both scheduled and ad hoc, on performance trends, progress on tests and optimizations, and timelines for upcoming campaign work
• Analyze, assess, and diagnose campaign performance regularly to identify trends and opportunities, making data-driven decisions and optimizations that improve results
• Translate analytical insights into clear, actionable recommendations that shape campaign strategy
• Proactively perform optimizations across ad targeting, copy and creative assets, bidding, budgeting, and channel mix to improve performance over time
• Create and implement new test ideas or experiments in client accounts to gain learnings that evolve client channel strategy
• Partner with Paid Media Strategists to align on goals, strategy, and priorities, ensuring paid search campaigns support broader digital marketing and business goals
• Perform other duties as assigned or as interests and strengths are identified

Requirements

• At least 1 year of full-time experience directly managing paid search campaigns
• Bachelor's degree in Business, Marketing, Mathematics, Analytics, or a related field
• Demonstrated analytical thinking, with experience interpreting data, uncovering trends, and translating insights into actionable strategies
• Ability to interpret paid search and business metrics to assess performance, make bidding decisions, and support strategic recommendations
• Comfort and ability to adapt in a fast-paced, ever-changing environment
• Strong time management and organizational skills, demonstrated through effective task prioritization and consistent on-time delivery
• Effective written and verbal communication skills, with the ability to collaborate across teams and engage with clients professionally
• Proficiency in Microsoft Excel and PowerPoint, with the ability to analyze and present campaign data
• Eagerness to learn and experiment with new tools, technologies, and approaches in digital marketing
• Embodies ROI's core values and actively contributes to a collaborative team environment

Nice to Have

• Experience with Google Ads and Microsoft Advertising platforms
• Knowledge of digital marketing tools and proprietary technologies
• Experience in a client-facing role

Qualifications

• Bachelor's degree in Business, Marketing, Mathematics, Analytics, or a related field

Benefits & Perks

• Paid holidays and paid time off
• Disability insurance and health insurance (medical and dental covered 100% for employees)
• On-site gym and game room
• Monthly education bonus
• Training and mentorship programs
• Team lunches and quarterly team builders
• Fully stocked kitchen and catered weekly lunch
• Eco-friendly office environment with hybrid work flexibility