Paid Search Manager (Contract)

About the Role

Key Responsibilities

• Develop and execute comprehensive paid search strategies across Google Ads, Microsoft Advertising, and other relevant platforms to drive customer acquisition and revenue growth in key markets.
• Lead the strategy, execution, and optimisation of diverse campaign types, including Shopping, Performance Max (PMax), and YouTube, focusing on maximising their potential for scale.
• Manage substantial paid search budgets, ensuring optimal allocation and performance to achieve ROI and efficiency targets.
• Lead, mentor, and develop a small team of paid search specialists, fostering a collaborative and high-performing environment.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis to identify new opportunities and optimise campaigns.
• Oversee end-to-end management of paid search campaigns, including account structure, ad copy creation, bid management, and landing page optimisation.
• Design, implement, and analyse A/B tests to improve campaign performance, ad copy, and landing pages.
• Leverage advanced analytics and attribution models to monitor campaign performance, identify trends, and provide actionable insights.
• Collaborate with cross-functional teams including Marketing, Product, Data Science, and regional teams for integrated strategy execution.
• Stay updated on industry trends, platform updates, and the competitive landscape to evolve paid search strategies and identify new scaling opportunities.
• Provide regular reporting and performance insights to stakeholders, articulating results and strategic recommendations.

Requirements

• 5+ years of hands-on experience managing and scaling paid search campaigns for large-scale e-commerce platforms.
• Proven expertise in managing significant budgets and achieving performance marketing KPIs such as ROAS, CPA, and LTV.
• Experience in international paid search, especially with European markets and localisation nuances.
• Deep expertise in campaigns across Google Shopping, Performance Max (PMax), and YouTube Ads.
• Prior experience managing and developing a small team of direct reports.
• Expert-level proficiency with Google Ads, Google Analytics, Google Tag Manager, and other paid search tools.
• Strong understanding of attribution models and their impact on campaign optimization.
• Extensive experience with A/B testing methodologies and data-driven decision-making.
• Excellent analytical skills to interpret complex data and derive insights.
• Effective communication and interpersonal skills for collaboration and stakeholder presentations.
• Proactive, self-motivated, and capable of thriving in a fast-paced e-commerce environment.
• Passion for digital marketing and curiosity for new technologies and strategies.

Nice to Have

• Experience with other paid media channels such as Paid Social and Display.
• Familiarity with marketing automation platforms.
• Experience in print or design industries.

Benefits & Perks

• 23 days' PTO plus Federal holidays
• 401(k) match
• MOO stock option program
• Paid parental leave
• 100% coverage of health, dental, and vision care premiums
• Life insurance and long-term disability insurance
• Wellness program