Paid Search Marketing Manager

About the Role

Key Responsibilities

• Own the end-to-end SEM program (Google/Bing Search, Shopping, PMAX, YouTube) from audience and creative strategy to bid management, pacing, and reporting.
• Scale paid search profitably, using data to identify where to lean in and where to pull back across campaigns, devices, regions, and demand segments.
• Manage campaign budgets and pacing daily and weekly; flag risks early, and course-correct without handholding.
• Deliver performance forecasting and scenario modeling in partnership with the Head of Growth (weekly, monthly, and annual views).
• Run disciplined testing: build and maintain a roadmap of experiments across copy, structure, bid strategies, and product feed enhancements.

Requirements

• 5+ years of experience managing SEM for direct-to-consumer or ecommerce brands, with demonstrated success at scale.
• Expertise managing >$20MM/year in paid search budgets with a strong command of efficiency metrics (ROAS, CAC, payback).
• Highly analytical thinker comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights.
• Operate with a high degree of autonomy and accountability, proactively flag risks, identify opportunities, and push for what you believe in.
• Bias toward system-building over hacks: use frameworks to scale and leave infrastructure that outlasts individual wins.
• Intellectually curious and commercially sharp, thinking like a growth leader, not only as a channel operator.
• While not explicitly stated, implied skills include familiarity with SEM platforms (Google/Bing), data analysis, and campaign management.

Nice to Have

• Experience managing SEM for direct-to-consumer or ecommerce brands at scale.

Qualifications

• Experience managing SEM campaigns at a high level, with a focus on direct-to-consumer or ecommerce brands.

Benefits & Perks

• Health, Dental & Vision — We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.
• Stock Option Plan — We offer employees the opportunity to become part-owners in our mission.
• 401k plan — Save for your future with a 401k plan offering.
• Unlimited Paid Time Off (PTO) — Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.
• Paid parental leave.
• Annual ResortPass credit — Access private beaches, deluxe saunas, pools, and more with your annual credit.