Paid Search Specialist

About the Role

Key Responsibilities

• Plan, launch, and manage campaigns across all Google Ads and Microsoft Ads campaign types.
• Conduct keyword research, audience segmentation, and competitive analysis to identify growth opportunities.
• Write and test compelling ad copy and extensions tailored to audience intent.
• Manage budgets and bidding strategies to maximize ROAS and meet campaign goals.
• Monitor and analyze campaign performance, surfacing insights and opportunities for continuous improvement.
• Collaborate with analytics team to ensure accurate conversion tracking and attribution.
• Work cross-functionally with creative and web teams to align ad messaging with landing page content and UX.
• Stay on top of industry trends, platform updates, and best practices.
• Present performance updates and optimization recommendations to internal stakeholders.
• Support A/B testing, geo experiments, and new paid search initiatives.
• Analyze search query reports to refine keyword targeting and uncover opportunities for growth.
• Perform ongoing optimizations including bid adjustments, negative keyword management, and Quality Score improvements.
• Utilize Auction Insights and competitive benchmarking tools to inform bidding and positioning strategies.

Requirements

• 3-5 years of experience managing paid search campaigns on Google Ads and Bing.
• Deep understanding of SEM campaign structure, match types, bidding strategies, and Quality Score.
• Proven track record of optimizing for performance KPIs such as CTR, CPA, ROAS.
• Experience with campaign planning, keyword research, and competitor analysis.
• Proficiency in Google Ads Editor, Google Analytics 4, and CM360 or similar tools.
• Strong analytical skills with fluency in Excel/Google Sheets (pivot tables, formulas, etc.).

Nice to Have

• Experience with industry trends, platform updates, and best practices.
• Experience supporting A/B testing and geo experiments.
• Knowledge of landing page optimization and UX alignment.

Qualifications

• Work environment requires ability to perform essential duties satisfactorily, including physical ability to walk, stand, and navigate various environments.
• Ability to remain in sitting or standing positions for prolonged periods.
• Specific vision abilities including close, distance, color, peripheral, depth perception, and focus adjustment.
• Must be able to lift up to 10 pounds.

Benefits & Perks

• Comprehensive benefits package including medical insurance options (PPO & HDHP), dental and vision insurance, HSA, HRA, and FSA options.
• 401k Retirement Plan.
• Company paid Life Insurance Policy and Disability Coverage.
• Voluntary Critical Illness and Life Insurance Policies.
• Company Paid Employee Assistance Program.
• Paid Parental Leave for 12 weeks.
• Discount off Meow Wolf Gift Shop Merch and Cafes.
• Admission to Meow Wolf attractions for employees and guests.