Paid Search Specialist

About the Role

Key Responsibilities

• Execute and Optimize Paid Search Campaigns: Build, manage, and continuously optimize campaigns in Google Ads and Microsoft Ads, ensuring alignment with performance benchmarks, budget pacing, and client objectives.
• Search Engine Marketing (SEM) Strategy & Execution: Support the Search Subject Matter Expert in developing and executing SEM strategies across accounts, with ownership of daily performance management, keyword research, ad copy testing, and bid optimization.
• Performance Monitoring & Analysis: Analyze paid search performance data to uncover trends, identify opportunities for improvement, and implement data-driven optimizations.
• Reporting & Insights: Create and deliver clear, actionable performance reports with strategic recommendations for ongoing improvement. Translate campaign data into client-ready insights.
• Collaboration with Media Strategy: Work closely with media strategists and analytics teams to inform cross-channel media plans, ensuring search campaigns are fully integrated and support broader client objectives.
• Innovation & Testing: Proactively test new ad formats, audience segments, and beta opportunities within paid search platforms to drive continuous improvement.
• Team Integration & Knowledge Sharing: Be a key contributor to a collaborative team environment, sharing insights, supporting teammates, and staying up to date on search trends, tools, and best practices to help elevate our team's capabilities.

Requirements

• Bachelor's degree (or applicants can substitute one year of related experience for one year of education).
• 2+ years of hands-on experience in Google Ads and Microsoft/Bing Ads, including keyword targeting, bidding strategies, and performance optimizations.
• 1+ year of experience using Google Analytics (GA4) to analyze website and campaign performance, including traffic, engagement, and conversion tracking.
• 1+ year of experience with Google Tag Manager (GTM) for implementing and managing conversion tracking, remarketing tags, and event-based triggers.
• Google Ads Search Certification (or willingness to obtain upon hire).
• Must be able to pass a background check and drug screening.

Nice to Have

• Strong understanding of SEM performance metrics (CTR, CPC, Quality Score, Conversion Rate, etc.) and how they impact overall media effectiveness.
• Proven ability to work both independently and as part of a team and collaborate regularly with team members.
• Strong written and verbal communication skills.
• Analytical, data interpretation, problem-solving, and decision-making capabilities.
• Ability to troubleshoot tracking and data discrepancies across ad platforms, analytics tools, and reporting dashboards.
• Strong attention to detail and comfort working with data, spreadsheets, and performance reporting.
• Ability to multitask and meet deadlines under pressure.
• Adaptable, flexible, and a team player with a passion for digital advertising.
• Active interest in keeping up with the paid media industry and latest trends.
• Familiarity with SEO tools like Spyfu and Optmyzr.
• Familiarity with paid social or programmatic tools like Meta Ads, LinkedIn Ads, The Trade Desk, or Basis DSP.

Qualifications

• Bachelor's degree or equivalent experience.
• 2+ years of experience in paid search advertising.
• Experience with Google Analytics (GA4).
• Experience with Google Tag Manager.
• Google Ads Search Certification.

Benefits & Perks

• Flexible workplace arrangements, work-life balance.
• Donation matching, volunteer opportunities.
• Tuition reimbursement, access to professional development resources.
• 401k matching, Employee Stock Purchase Plan.
• And many more (Ask your recruiter for more details!).