Partner Product Marketing Manager

IBM

Armonk, NY

Full Time

Senior

18 days ago

Job Description

About the Role

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. The role involves defining core solutions and services, leading content creation for marketing and sales, developing and executing go-to-market strategies, managing partner relationships, and driving marketing initiatives to support strategic partnerships globally.

Key Responsibilities

Defines core solutions and services and leads the creation of content and resources needed to market and sell solutions globally.
Develops, executes, and measures go-to-market plans with the sales organization and partner ecosystem.
Leads end-to-end go-to-market planning, execution, and performance for a strategic ecosystem partner and product marketing.
Manages market development funds and resources to support execution activities.
Drives the execution of the go-to-market plan to achieve quarterly outcomes.
Manages content and messaging development for priority plays for strategic partner offerings.
Provides quarterly marketing outcomes updates to the business.
Aligns with events teams to include partner product offerings and messaging at priority events.
Advocates for partnership across IBM Marketing and Sales.
Collaborates with GEO marketing leads to share partnership messaging, content, and align on local marketing strategies.
Engages business partners in launches, events, and awards.
Identifies and assists in building client stories to promote externally.
Targets multiple audiences within the offerings, including internal and external stakeholders.

Requirements

7+ years in marketing background, partner/product marketing, relationship management, or similar experience.
Apply effective process management and change management.
Analytical competence and data-driven decision making competence.
Strong ability to communicate and collaborate across functions and geographies to drive influence.
Proficiency with spreadsheets and presentation applications.
Writing and presentation skills.
Apply innovative thinking and decision making.
Organization skills and good attention to detail.
Agile and client-centric attitude.

Nice to Have

Previous marketing and market-specific background.
Previous experience with Routes to Market (RTM), Strategic Partnership Marketing, and Product Marketing.
Previous experience in digital marketing and performance management.
Ability to analyze pipeline and performance information and suggest corrective actions.

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