PERFORMANCE DIGITAL MARKETING MANAGER/SR. MANAGER/DIRECTOR

About the Role

Key Responsibilities

• Own the full funnel of paid media campaigns across Google Ads, Meta, programmatic, and retargeting channels, with direct accountability for ROI and cost-per-acquisition.
• Optimize creative, targeting, and spend strategy in partnership with digital agency partners to ensure efficient conversions and revenue growth.
• Lead the orchestration, testing, and optimization of all email marketing campaigns and offers, focusing on generating sales for ticketed performances, offers, and subscription packages.
• Drive revenue via targeted ticket offers per a variety of audience segments.
• Test subject lines, CTAs, personalization strategies, and sales-driven content to improve conversion rates and revenue per email.
• Manage campaign calendars and email cadences aligned to promotional offers and audience segments.
• Oversee all marketing-related website updates, ensuring offers, performance pages, and landing pages are visually compelling and optimized for conversion.
• Run A/B tests on key pages, including ticket purchase paths, and deploy insights from heatmaps, user flow, and Google Analytics to reduce friction and improve conversion rates.
• Manage all digital marketing efforts for the Symphony Pass Membership Subscription.
• Own the marketing campaign calendar across brand, subscriptions, and single tickets marketing utilizing a project management tool such as Asana.
• Measure the performance of all digital campaigns with clear attribution to revenue, and generate actionable insights to refine strategy.
• Build dashboards and reports that communicate marketing ROI to senior leadership on a regular basis.

Requirements

• 8-10 years of experience in digital marketing with a strong focus on performance marketing, sales offer optimization, and ROI accountability.
• Demonstrated success in driving ticket sales and revenue through integrated campaigns across email, SMS, and paid digital channels.
• Expertise in email and SMS marketing, including segmentation, personalization, lifecycle strategy, A/B testing, and performance reporting.
• Experience designing and optimizing sales and promotional offers, including discounts, flash sales, and urgency-based messaging.
• Strong command of Google Ads, Meta Ads, and programmatic platforms, with demonstrated ability to manage budgets for direct revenue impact.
• Experience managing subscription marketing including full-funnel digital analysis.
• Skilled in conversion rate optimization (CRO) using tools like heatmaps, A/B testing platforms, and analytics to improve landing page and funnel performance.
• Proficiency in website UX/UI flow optimization for conversion, content strategy and execution, ensuring updates are conversion-focused and aligned with active campaigns and promotions.
• Responsible for managing Google Analytics, UTM tracking, attribution models, and performance dashboards across the digital marketing suite.
• Experience working with CRM and marketing automation platforms (Tessitura, Salesforce, HubSpot, etc.) with a focus on retention and re-engagement.
• Highly organized and results-oriented, able to manage multiple concurrent campaigns with cross-functional teams.
• Passion for live orchestral music, the performing arts, and audience development is a plus.

Nice to Have

• Background in ticketed event marketing, entertainment, or live performing arts.
• Direct experience with email and SMS campaign management platforms (e.g., WordFly, Klaviyo, Twilio, Attentive).
• Proven track record of building and optimizing sales and promotional offers to drive revenue and urgency.
• Working knowledge of HTML/CSS for email and landing page customization.
• Familiarity with AI-driven marketing tools, automation, and predictive analytics.
• Experience creating executive-level performance reports and dashboards for digital marketing initiatives.

Qualifications

• No specific formal educational qualifications specified in the description.