Principal Global Brand Strategist

About the Role

Key Responsibilities

• Define and monitor UKG's global brand awareness, familiarity, and market perception establishing benchmarks for success and tracking improvement over time.
• Conduct deep market research to analyze competitors across all aspects of their experience—positioning, messaging, creative, products, and customer experiences—to ensure UKG stands apart.
• Collaborate with cross-functional partners to explore and develop forward-thinking strategies that enhance UKG's visibility, uncover emerging trends, and foster deeper connections with key audiences.
• Stay ahead of evolving industry trends, audience behaviors, and cultural shifts to inform brand strategy and messaging frameworks.
• Work closely with marketing, corporate communications, product, and go-to-market teams to embed brand excellence into all major initiatives.
• Collaborate with the Brand Manager to support internal brand advocacy initiatives and ensure brand principles are aligned with market impact.
• Present key findings, insights, and recommendations to leadership to ensure UKG's brand strategy remains dynamic and effective.

Requirements

• 7+ years of experience in a brand, advertising, or marketing strategy related role.
• Deep understanding of global brand positioning, audience engagement, and cross-functional collaboration with proven regional expertise.
• Experience conducting competitive audits, market research, and trend analysis to inform brand strategy.
• Exceptional communication and leadership skills to drive brand advocacy and partnerships.
• Growth mindset with curiosity driven by a desire to listen and learn from internal and external sources to evolve strategy.
• Ability to professionally engage with, give, and receive feedback from stakeholders, peers, and leadership.
• Excellent communication and presentation skills that make the brand strategy, research, and planning accessible to any audience.
• Outstanding organizational, detail, and time management skills.

Nice to Have

• Experience with global brand positioning and market analysis.
• Proven ability to develop and implement brand strategies that differentiate in competitive landscapes.

Qualifications

• Formal educational background not specified, but extensive experience in brand strategy roles is required.

Benefits & Perks

• Competitive salary range of $126,300 to $181,550 USD, with potential short-term and long-term incentives.
• Comprehensive benefits package available on UKG's careers site.
• Wellness programs, tuition reimbursement, and a customizable expense reimbursement program.
• Inclusive culture with active employee resource groups and supportive leadership.