Principal Insights Analyst, Growth Marketing - Central Product Insights

About the Role

Key Responsibilities

• Measure and analyze the performance of email, push notification, and multi-channel marketing campaigns, including open/click rates, conversion, retention, and revenue impact. Establish core KPIs and tracking metrics.
• Develop A/B testing and experimentation frameworks to optimize creative, messaging, targeting, and timing.
• Partner with campaign managers to proactively identify opportunities to improve ROI and player engagement.
• Build segmentation models to identify high-value audiences and tailor campaign strategies to different player cohorts.
• Collaborate with CRM and data teams to refine targeting and personalization strategies.
• Establish KPIs for lifecycle and email marketing programs, creating dashboards and reports for leadership visibility.
• Analyze player funnel behavior to surface opportunities for reactivation, upsell, and retention.
• Work closely with publishing, creative, and product teams to ensure campaigns are data-informed from the outset.
• Present insights and recommendations to senior stakeholders in clear, actionable narratives.
• Define analytics best practices, tools, and reporting standards for this new function.
• Establish tracking, tagging, and data hygiene processes to ensure accuracy and consistency.

Requirements

• 7+ years in marketing analytics, growth marketing, or lifecycle marketing roles, with direct experience in email/push and campaign performance measurement.
• Proven track record in using data to optimize marketing strategies and drive measurable impact.
• Expertise in A/B testing, segmentation, and performance marketing analytics & attribution including modeling postback event flows, ad platform signal ingestion/return, and attribution models (probabilistic vs. deterministic) with implications to reporting.
• Strong understanding of CRM systems, email marketing platforms, and analytics tools (e.g., Google Analytics, Tableau, Looker, Braze, or equivalent).
• Strong understanding of MMPs (mobile measurement) technology and mobile attribution.
• Familiarity with measurement and optimization approaches for full funnel, multi-channel campaigns.
• Proficiency in SQL and a statistical programming language (e.g., Python, R).
• Excellent communication skills, with the ability to translate data into actionable recommendations for creative and strategic partners.
• Comfortable operating in a new, evolving function with a mix of strategic vision and hands-on execution.

Nice to Have

• Experience working in gaming, entertainment, or live-service product marketing.
• Familiarity with at least one of Riot's mobile titles (Teamfight Tactics, Wild Rift, Legends of Runeterra).
• Familiarity with distributed data processing frameworks (e.g., Spark).
• Exposure to global and regional marketing campaign planning and execution.

Qualifications

• Formal educational background is not explicitly specified, but extensive experience in marketing analytics is required.

Benefits & Perks

• Open paid time off policy and flexible work schedules.
• Medical, dental, and life insurance.
• Parental leave for you, your spouse/domestic partner, and children.
• 401k with company match.