Principal Product Marketing Manager

Dynatrace

Boston, MA

Full Time

Senior

4 days ago

Job Description

About the Role

Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users, enabling organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort and cost.

Key Responsibilities

Develop and execute go-to-market strategies for the product portfolio.
Create compelling messaging and positioning to communicate product value to target audiences.
Collaborate with cross-functional teams including product management, sales, and engineering to align marketing efforts.
Drive demand generation activities and support sales enablement initiatives.
Analyze market trends and customer insights to inform product marketing strategies.

Requirements

Proven experience in product marketing, preferably in a technology or software company.
Strong understanding of cloud technologies and digital transformation trends.
Excellent communication and storytelling skills.
Ability to collaborate effectively across teams and influence stakeholders.
Experience with demand generation and go-to-market planning.