Principal Product Marketing Strategist

About the Role

Key Responsibilities

• Become deeply familiar with the QuickBooks Online platform and the benefit it delivers for growing businesses
• Become the subject matter expert in the mid-market business intelligence solution landscape by synthesizing qualitative and quantitative data from voice of the customer, sales team, product usage, competitive dynamics, and disruptive technologies
• Partner with the Business Intelligence product management team to leverage competitive and market insights, research, and business case modeling to prioritize the product roadmap and go-to-market efforts
• Develop the messaging hierarchy and positioning strategy for business intelligence offerings
• Partner with Sales Enablement to develop training content for business intelligence offerings
• Lead the strategy formation to drive accelerated customer and average revenue per customer (ARPC) growth with the emerging mid-market audience
• Partner with go-to-market teams to bring refreshed strategy, messaging, and tactics to market

Requirements

• BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing, or consulting
• 8+ years of professional experience in strategy and product marketing; familiarity with mid-market business solutions a plus
• Ability to drive strategy formation with consumer insights and market intelligence
• Proven experience leading and influencing cross-functional teams to deliver outcomes
• Demonstrated ability to prioritize across a vast array of product solutions and initiatives
• Solid verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levels
• Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
• Track record of making principled, data-based business decisions balanced with experienced judgment
• Strong project management skills, analytical skills, and attention to detail
• Strong organization navigational skills, including ability to lead and influence without direct authority
• Ability to manage ambiguous or complex issues with thoughtful recommendations

Nice to Have

• Familiarity with mid-market business solutions

Qualifications

• BA/BS or equivalent work experience
• Experience in SaaS companies, B2B marketing, or consulting
• 8+ years of professional experience in strategy and product marketing

Benefits & Perks

• Competitive compensation package with a strong pay for performance rewards approach
• Expected base pay range in Bay Area California: $190,000-257,000
• Eligibility for a cash bonus, equity rewards, and benefits in accordance with applicable plans and programs
• Pay offered based on factors such as job-related knowledge, skills, experience, and work location
• Regular pay equity comparisons across categories of ethnicity and gender