Product Manager

About the Role

Key Responsibilities

• Effectively communicate product updates, progress, and strategy to internal and external stakeholders.
• Develop and execute a comprehensive product strategy for marketing-related products, aligning with company goals and market trends.
• Conduct in-depth market research to identify consumer needs, competitive landscapes, and emerging trends to inform product decisions.
• Create and maintain a clear product roadmap, prioritizing features and enhancements based on customer feedback and business objectives.
• Work closely with marketing, design, engineering, and other teams to define requirements, set priorities, and ensure successful product development.
• Manage the end-to-end product development process, from ideation and design to testing, launch, and post-launch optimization.
• Champion user-centric design principles to create exceptional user experiences that drive engagement and conversion.
• Define key performance indicators (KPIs) and regularly analyze product performance, using data insights to make informed decisions.
• Gather and analyze user feedback through surveys, user testing, and customer interviews to iterate and improve product features.
• Monitor and evaluate competitors' products and marketing strategies, identifying opportunities for differentiation and improvement.
• Cultivate relationships with key opinion leaders in specific areas of technology.
• Maintain awareness of product quality and reliability.
• Contribute as a team member of the Go to Market team by providing project timelines, technical specifications, product benefits, and configurations.
• Carry out the requirements of the company's quality system.
• Participate in scientific meetings and tradeshows (travel required).
• Generate all related documents for product lines, including Sales Briefs, Product Briefs, Sole Source Specifications, Applications Notes, Imaging Guides, Protocols, and White Papers.
• Travel as necessary to support responsibilities.
• Perform other projects as assigned by management.

Requirements

• Bachelor's degree in science, biology, computer science, or engineering (preferred); marketing, business, or related field (MBA preferred).
• Proven experience in product management with a focus on marketing-related products or features.
• Strong understanding of marketing principles, consumer behavior, and digital marketing channels.
• Excellent project management skills, including prioritization and meeting deadlines.
• Proficiency in data analysis and a data-driven decision-making approach.
• Exceptional communication and presentation skills.
• Creative problem-solving abilities and a passion for innovation.
• Experience with Agile or other product development methodologies is a plus.
• Ability to understand customer and VSI business needs.
• Ability to translate customer needs into clear product requirements for R&D.
• Ability to think about the application of preclinical ultrasound in non-traditional ways.
• Leadership skills, including coaching, mentoring, conflict resolution, and team building.
• Excellent English communication skills, both verbal and written.
• Excellent interpersonal communication skills.
• PC experience in Windows environment with MS Office applications.
• Ability to lift 25 lbs with or without accommodations.

Nice to Have

• Experience with Agile or other product development methodologies.

Qualifications

• Bachelor's degree in science, biology, computer science, or engineering (preferred); marketing, business, or related field (MBA preferred).