Product Marketing-Associate Director

About the Role

Key Responsibilities

• Owning the Visible brand growth strategy and roadmap that outlines new value propositions, products, and promotions.
• Aligning Verizon Value Organization (VVO) leadership to brand strategies designed for growth of the Visible business while also driving customer retention and churn improvements.
• Identifying growth target segments for Visible based on customer research to understand pain points and insights for stronger value propositions.
• Working closely with the research and insights team to stay close to consumer insights, industry trends, and competitive threats.
• Developing strong partnerships among all VVO functions and communicating brand strategy, objectives, targets, and initiatives to drive cohesive cross-functional plans.
• Monitoring business performance and leading analysis across sales and marketing to optimize programs or develop new initiatives.
• Providing strategic brand counsel to guide decision-making within cross-functional strategies.
• Identifying key growth initiatives (Big Rocks) and continuously optimizing them to meet business priorities.
• Leading the definition of business assumptions and rules for growth initiatives, securing leadership alignment and approval.
• Developing high-quality briefs for stakeholders and overseeing the execution and performance of key initiatives.
• Partnering with Integrated Marketing to support marketing plans and ensure successful launch of initiatives.
• Fostering a positive team environment, sharing passion for the brand, and nurturing team development.

Requirements

• Bachelor's degree or four or more years of relevant work experience.
• Eight or more years of relevant work experience.
• Experience in brand strategy.
• Understanding of digital and growing digital trends.
• Exceptional communication, storytelling, data, and interpersonal skills.
• Proficiency in Google Suite and MS Office.

Nice to Have

• MBA.
• Understanding of Verizon processes and systems.
• Experience in telecommunications or CPG.
• Strong project management skills and multi-tasking ability.
• Experience managing and influencing client relationships at the senior executive level.
• Ability to present to all levels of management and influence without direct authority.
• Impeccable managerial skills, excellent communication skills, and executive presence.

Qualifications

• Educational background including a Bachelor's degree or equivalent work experience.
• Relevant work experience of at least 8 years.

Benefits & Perks

• Health and wellness benefits including medical, dental, vision, short and long term disability, basic and supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance.
• Matched 401(k) savings plan.
• Stock incentive programs.
• Up to 8 company paid holidays per year and up to 6 personal days.
• Parental leave, adoption assistance, and tuition assistance.
• Up to 15 days of vacation per year, increasing with service.
• Incentive-based compensation with potential to earn more.