Product Marketing Manager

NextGen Healthcare

Full Time

Mid Level

15 days ago

Job Description

About the Role

The Product Marketing Manager is a results-driven marketing leader responsible for spearheading demand generation initiatives that accelerate pipeline growth and enhance market visibility for healthcare technology solutions, including product and partner-aligned efforts. The role involves translating product value into compelling market engagement through targeted campaigns, strategic messaging, and content tailored to healthcare decision-makers and influencers. The position requires collaboration across functions such as product, sales, and partners to develop and execute multi-channel demand generation campaigns that generate qualified leads and support overall business objectives.

Key Responsibilities

Drive demand generation initiatives through multi-channel campaigns including email, webinars, social media, paid advertising, and account-based marketing (ABM).
Lead the development of campaign content such as value propositions, briefs, emails, landing pages, ads, and nurture programs aligned with buyer personas and journey stages.
Optimize campaign performance using data-driven insights and continuous testing.
Partner with sales enablement teams to deliver follow-up tools that improve lead conversion and accelerate deal velocity.
Collaborate with product and clinical subject matter experts to ensure messaging accurately reflects solution value.
Support event marketing efforts by creating compelling booth themes, messaging, and engagement assets.
Differentiate offerings through effective campaign messaging and competitive positioning.
Perform other duties that support the overall objectives of the position.

Requirements

Bachelor's degree in Marketing, Communications, or related discipline, or equivalent experience.
4+ years of experience in a professional environment, including customer service, B2B, Healthcare IT, software, or client success.
3+ years of experience supporting or coordinating programs or projects.
Proven experience marketing healthcare workflows and solutions with a strong understanding of buyer personas, sales alignment, and multi-channel campaign execution.
Knowledge of healthcare technologies, workflows, complex health IT solutions, sales strategies, Salesforce, SalesLoft, CRM and marketing systems, and Microsoft Office Suite.
Data-driven mindset with an ability to analyze market trends and buyer behavior.
Strong communication skills (written and verbal), organization, time management, critical thinking, and problem-solving abilities.
Ability to work independently in a fast-paced, matrixed environment, prioritize workload, multi-task, and meet deadlines.
Ability to establish and maintain effective working relationships.