Product Marketing Manager

About the Role

Key Responsibilities

• Serve as a key public spokesperson and advocate for the Lifesight platform.
• Develop and articulate compelling product positioning and messaging tailored to the US market.
• Translate complex technical features into clear benefits and value propositions for our Ideal Customer Profile (ICP).
• Host and produce engaging webinars, podcasts, and video content featuring Lifesight's solutions and industry insights.
• Develop and contribute to blog posts, whitepapers, case studies, and social media content that establishes Lifesight as a thought leader.
• Actively manage and grow Lifesight's presence on key social media platforms (especially LinkedIn, Twitter), engaging directly with the marketing community.
• Represent Lifesight at industry conferences, trade shows, and networking events.
• Proactively seek and secure speaking opportunities at relevant industry events.
• Deliver compelling presentations and product demonstrations.
• Build relationships with industry influencers, analysts, and potential partners.
• Stay informed about trends, challenges, and innovations within the marketing measurement space, AdTech/MarTech, and the US media landscape.
• Monitor competitor activities and provide insights to internal teams.
• Collaborate closely with the sales team to understand their needs and challenges.
• Develop sales tools and collateral (presentations, battle cards, talking points) that communicate Lifesight's value proposition.
• Support sales efforts by participating in key prospect meetings or calls as a subject matter expert.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in a marketing role, with significant experience in product marketing, brand advocacy, developer relations, or a similar evangelist-focused position within the B2B SaaS or MarTech/AdTech industry.
• Deep understanding of the marketing measurement landscape: familiarity with attribution models, media mix modeling (MMM), incrementality testing, customer data platforms (CDPs), data clean rooms, and related concepts.
• Strong knowledge of the broader marketing industry and the US media landscape.
• Exceptional communication skills: outstanding verbal, written, and presentation abilities.
• Proven public speaking experience: demonstrated ability to engage audiences at events, on webinars, or podcasts.
• Charismatic and personable: a natural 'people person' who enjoys networking and building relationships.
• Social media savvy: active and proficient user of professional social media platforms (especially LinkedIn) with experience building a personal or company brand.
• Confident and articulate: ability to speak with authority and credibility to marketing leaders, data analysts, media planners, etc.
• Ability to grasp technical concepts and translate them into business value.
• Self-starter with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Based in the United States and willing to travel domestically for events.

Nice to Have

• Experience in public speaking at industry events, webinars, or podcasts.
• Experience in developing sales tools and collateral.
• Experience working in small teams within a non-bureaucratic environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of relevant marketing experience.

Benefits & Perks

• Be part of building a Zero to One SaaS product.
• Discover career opportunities as a core team member driving Lifesight's tech strategy.
• Growth plan for everyone.
• Attractive incentives, competitive compensation, and more.
• Resources for learning through the Aspire@Lifesight program.
• Work in a highly profitable and growing organization with opportunities to accelerate your career.
• Enjoy a fun working environment with a focus on work-life balance, team bonding, and shared interests.