Product Marketing Manager

Mueller Co.

Atlanta, GA

Full Time

Senior

15 days ago

Job Description

About the Role

The Product Marketing Manager (PMM) will serve as an integral part of the marketing team at Mueller Water Products. The role involves translating technical product and software capabilities into engaging marketing messaging, developing market positioning and messaging for the company's portfolio, and supporting product launches to reach target audiences and build the sales pipeline. Mueller Water Products is a company built on innovation, dependability, and service, supporting a global sales team and a growing customer base in the water transmission, distribution, and measurement industry.

Key Responsibilities

Daily collaboration with Product Management to ensure alignment on product launches and release updates
Create marketing strategy, plan, and collateral materials in support of product launches
Work with Product Management to develop product launch plans and ongoing marketing efforts for product lines
Develop product positioning and messaging, including market value propositions
Drive the execution of marketing plans and strategies across functions to achieve product revenue goals
Partner with Sales stakeholders to compile market intelligence to identify opportunities for customer acquisition and adoption of product lines
Communicate value proposition to sales team and work with Marketing Director to ensure effective sales enablement for new products
Create materials to support competitive analysis for product categories during launches
Serve as Marketing SME working with third-party agencies to develop content for lead nurture campaigns, social media, SEO, and PPC campaigns

Requirements

Minimum 5 years of product marketing experience with at least 3 years leading product introductions
Bachelor's Degree, preferably in Marketing, Business, or Communications
Minimum 5 years of direct responsibility for commercial storytelling, copywriting marketing collateral, and digital campaigns
Experience with project management platforms such as Asana, LeanKit, or similar
Experience with SalesForce.com and Marketing Cloud (formerly Pardot) preferred

Nice to Have

Experience with Asana, LeanKit (or other project management platforms), SalesForce.com and Marketing Cloud (formerly Pardot)

Qualifications

Bachelor's Degree in Marketing, Business, or Communications (preferred)

Benefits & Perks

Medical and dental insurance
401K plan with company match
Employee Stock Purchase Plan
Short-term disability benefits
Vacation
Tuition reimbursement program
Company-provided life insurance
Long-term disability and supplement insurance at group rates

Working at Mueller Co.

Mueller Water Products is built on a legacy of innovation, dependability, and service. The company values a fast-paced environment, excellence, and a team of passionate marketing and communications professionals who thrive in dynamic settings. Mueller emphasizes supporting its employees and fostering a culture of integrity, innovation, and customer focus.

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