Product Marketing Manager

Mueller Water Products

Atlanta, GA

Full Time

Senior

101k-128k

15 days ago

Job Description

About the Role

The Product Marketing Manager (PMM) will serve as an integral part of the marketing team at Mueller Water Products. The role involves translating technical product and software capabilities into engaging marketing messaging, developing market positioning and messaging for the company's portfolio, and supporting product launches to reach target audiences and build the sales pipeline. Mueller Water Products is built on a legacy of innovation, dependability, and service, supporting a global sales team and a growing customer base in the transmission, distribution, and measurement of clean, safe water.

Key Responsibilities

Daily collaboration with Product Management to ensure alignment on product launches and release updates
Create marketing strategy, plan, and collateral materials in support of product launches
Work with Product Management to develop product launch plans and ongoing marketing efforts for product lines
Develop product positioning and messaging, including market value propositions
Drive the execution of marketing plans and strategies across functions to achieve product revenue goals
Partner with Sales stakeholders to compile market intelligence to identify opportunities for customer acquisition and adoption of product lines
Communicate value proposition to sales team and work with Marketing Director to ensure effective sales enablement for new product launches
Create materials to support competitive analysis for product categories during launches
Serve as Marketing subject matter expert (SME), working with third-party agencies to develop content for lead nurture campaigns, social media, SEO, and PPC campaigns

Requirements

Minimum 5 years of product marketing experience with at least 3 years leading product introductions
Bachelor's Degree, preferably in Marketing, Business, or Communications
Minimum 5 years of direct responsibility for commercial storytelling, copywriting marketing collateral, and digital campaigns
Experience with project management platforms such as Asana, LeanKit, or similar
Experience with SalesForce.com and Marketing Cloud (formerly Pardot) preferred

Nice to Have

Experience with Asana, LeanKit (or other project management platforms), SalesForce.com, and Marketing Cloud (formerly Pardot)

Qualifications

Bachelor's Degree in Marketing, Business, or Communications

Benefits & Perks

Medical and dental insurance
401K plan with company match
Employee Stock Purchase Plan
Short-term disability benefits
Vacation
Tuition reimbursement program
Company-provided life insurance
Long-term disability and group-rate supplement insurances

Working at Mueller Water Products

We are a collective of bright, innovative minds building a team of passionate marketing and communications professionals who thrive in fast-paced environments and seek excellence. Mueller Water Products values innovation, dependability, and service, supporting a global sales team and a growing customer base in the water industry.

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