Product Marketing Manager

Cook Medical

Bloomington, IN

Full Time

Senior

about 2 months ago

Job Description

About the Role

Cook Medical is seeking a dynamic and strategic Product Marketing Manager 1 to join our Marketing and Communications team. In this full-time, exempt role, you will play a key part in driving our company's business growth and brand positioning through innovative marketing strategies. This position offers the opportunity to work on a global scale, helping develop new products and executing marketing plans that support our specialty products and overall corporate goals.

Key Responsibilities

Collaborate with specialty marketing leaders to align priorities, projects, and plans within the specialty.
Develop and execute annual marketing plans that support business objectives, enhance brand perception, and align with brand strategy.
Create go-to-market strategies in partnership with product management, sales, and global teams.
Develop value propositions, claims, and messaging consistent with brand guidelines.
Lead the execution of product launches and promotional campaigns.
Utilize customer personas and buyer journeys to inform marketing strategies.
Review and approve marketing materials and campaign tactics, ensuring compliance with advertising regulations.
Engage with customers and subject matter experts to understand market needs and inform marketing initiatives.
Establish objectives for marketing campaigns and events, including customer meetings.
Manage large, complex marketing initiatives involving cross-functional teams.
Foster a respectful and inclusive workplace culture, maintaining high standards of professionalism and company values.
Communicate effectively across various levels of the organization.

Requirements

Bachelor's degree in marketing, business, or related field.
5-7 years of relevant experience in strategic marketing.
Proven experience in developing marketing strategies that drive business success.
Experience in brand management and product marketing.
Ability to work independently, analyze root causes of complex issues, and manage cross-functional projects.
Willingness to travel domestically and internationally.
Strong communication, problem-solving, and operational skills.