Product Marketing Manager

About the Role

Key Responsibilities

• Develop and support the implementation of short- and long-term business strategies and tactics to expand use of CMS products
• Actively engage and support domestic selling efforts by working in close collaboration with US Sales
• Independently interpret clinical studies to provide data analyses and messaging for US Sales
• Collaborate with cross-functional partners and vendors to develop comprehensive marketing collateral based on clinical indication driven market segments, including design and execution of messaging, promotional materials, sales tools, and proof sources
• Support development of annual sales meeting strategies, messaging, collateral, and training efforts to ensure effective pull-through of the content
• Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning
• Develop and execute effective launch plans for new products and features
• Partner and/or lead cross-functional teams to coordinate efforts on company initiatives and product launches
• Work with Marketing Leadership to set strategy, messaging, and execution approach for relevant trade shows
• Develop and foster relationships with key clinical individuals and organizations within the industry
• Perform other duties as assigned by Management

Requirements

• Bachelor's Degree in Business or a related field
• 4-6 years in downstream customer-facing product marketing in the medical device, pharmaceutical, healthcare, or similar arena
• Demonstrated ability to interpret clinical data and develop compelling messaging for clinicians
• Excellent analytical, strategic thinking, and problem-solving skills
• Strong verbal and written communication skills
• Well-honed interpersonal and leadership skills
• High level of internal initiative, independent thinking, and ability to interact with physicians, customers, and key opinion leaders
• Effective team player in a fast-paced, highly visible environment
• Experience working in a regulated healthcare, medical devices, or pharmaceuticals industry
• Willingness and ability to travel up to 20%
• Proficiency in Microsoft Teams and Power BI (preferred)
• Master's degree (strongly preferred)
• Prior cardiac sales and/or marketing experience (preferred)

Nice to Have

• Master's degree
• Prior cardiac sales and/or marketing experience
• Proficient in Microsoft Teams and Power BI

Qualifications

• Bachelor's Degree in Business or a related field
• 4-6 years in relevant product marketing experience