Product Marketing Manager

About the Role

Key Responsibilities

• Support and manage product design and marketing programs to achieve business goals.
• Develop marketing communications, product collateral, and web content in collaboration with centralized marketing.
• Identify product gaps, industry trends, and key needs to inform marketing strategies.
• Develop business requirements and recommendations using analytics and competitive intelligence.
• Create and implement marketing strategies and plans to support growth.
• Manage ongoing product issues and maintenance activities.
• Collaborate with and lead cross-functional teams to develop and execute multi-channel marketing strategies.
• Manage day-to-day interactions with internal and external Agency Partners and oversee creative development of marketing communications.
• Report on marketing progress and share program results, learnings, and implications with partners and colleagues.
• Ensure all marketing communications comply with regulatory requirements.

Requirements

• Marketing campaign execution experience across digital and print channels.
• Ability to collaborate with and lead cross-functional teams to develop marketing strategies.
• Experience managing interactions with agency partners and overseeing creative development.
• Ability to report on marketing progress and communicate results effectively.
• Knowledge of regulatory compliance for marketing communications.
• Must be optimistic, results-oriented, curious, innovative, and adaptable.
• Enjoys taking ownership of projects and working independently.
• Some experience with data analysis.

Nice to Have

• Experience working at our client's, familiar with compliance, DDC, publishing, creative processes.
• Familiarity with Adobe Analytics or Tableau.

Qualifications

• Bachelor's Degree
• 6-10 years' experience