Product Marketing Manager, API

About the Role

Key Responsibilities

• Develop technical messaging for partner and developer audiences, differentiating messaging for GoFundMe Pro's APIs, integrations, and SaaS platform capabilities.
• Translate complex technical features into benefit-driven narratives tailored for developers, IT teams, nonprofit operations, and business decision-makers.
• Adapt positioning for multiple personas and product surfaces, balancing developer specificity with broader customer outcomes.
• Lead tiered go-to-market strategies from ideation to launch to post-launch refinement for API-focused, SaaS, and PLG-driven initiatives.
• Define and execute launch plans including release notes, walkthroughs, and campaign assets, while driving cross-functional alignment across Product, Growth, and Marketing.
• Partner with demand generation and lifecycle teams to run in-product campaigns, onboarding flows, and self-serve adoption efforts supporting product-led and sales-assisted growth.
• Develop success metrics and track performance across developer satisfaction, partner engagement, integration adoption, time to value, and feature activation & expansion.
• Work closely with the Partnerships team to understand partner ecosystem needs related to integrations and APIs.
• Act as a thought partner to Product Managers and Designers, bringing insights from market, field, competitive landscape, and customer base to shape the roadmap.
• Run beta programs and voice-of-customer loops to refine positioning and prioritize product bets.
• Build opportunity cases for roadmap initiatives using customer behavior, adoption data, and ecosystem analysis.
• Translate partner and product signals into data-backed recommendations for leadership prioritization.
• Equip internal teams with tools and content to confidently speak to product value, including FAQs, onboarding paths, and integration playbooks.
• Support educational initiatives through documentation, in-app guides, and partner enablement programs.
• Conduct competitive research on leading API platforms, integration strategies, and PLG benchmarks.
• Gather user feedback and analyze developer and operator behavior to improve messaging, onboarding, and roadmap prioritization.
• Maintain feedback loops with key stakeholders to inform strategy and improve product marketing workflows.

Requirements

• 6-10 years of experience in Product Marketing, ideally in SaaS, API platforms, integrations, and PLG environments.
• Proven track record leading technical go-to-market launches with both technical and non-technical audiences.
• Strong positioning and storytelling skills, capable of distilling complexity into clarity and resonance by audience and customer segments.
• Curiosity and analytical depth, with ability to turn qualitative and quantitative insights into actionable strategies.
• Cross-functional partnership skills to align strategy and drive outcomes across teams.
• Experience with tools like Amplitude, Figma, ClickUp, Crayon/Klue, or similar is a plus.

Nice to Have

• Experience with tools like Amplitude, Figma, ClickUp, Crayon/Klue, or similar.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive experience in product marketing in relevant environments is required.

Benefits & Perks

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Financial assistance for hybrid work, family planning, generous parental leave, flexible time-off policies, and mental health resources.
• Growth Opportunities: Participate in learning, development, and recognition programs.
• Commitment to DEI: Contribute to diversity, equity, and inclusion initiatives.
• Community Engagement: Participate in volunteering and Gives Back programs.