Product Marketing Manager

About the Role

Key Responsibilities

• Develop tiered go-to-market strategies from early ideation to launch and post-launch analysis.
• Run beta programs and gather structured feedback to influence roadmap and messaging.
• Drive adoption-focused in-product messaging and influence lifecycle campaigns for self-serve users.
• Collaborate with demand generation and other teams to launch integrated campaigns supporting product-led and sales-led motions.
• Act as a thought partner to product managers, designers, and research teams, bringing customer, competitor, and market insights to shape priorities.
• Develop clear opportunity cases for roadmap items using voice-of-customer, user behavior data, and sales insights.
• Advocate for features and experiences that improve activation, retention, and monetization.
• Participate in quarterly and annual planning to influence product direction at strategic and execution levels.
• Own positioning and messaging for key product areas, ensuring consistency and alignment across channels.
• Collaborate with brand and communications teams to ensure narratives are on-strategy and multi-channel ready.
• Work closely with Sales, Customer Success, and Solutions Engineering to align product messaging and equip GTM teams with content and training.
• Embed in working groups across product teams to stay aligned with changes and opportunities.
• Run continuous feedback loops with stakeholders and customers to inform roadmap, messaging, and enablement needs.
• Help optimize PMM workflows to scale impact while maintaining agility.

Requirements

• 6 - 10 years of B2B Product Marketing experience, ideally in hybrid PLG + SaaS environments.
• Proven success leading go-to-market strategies for complex, cross-functional product initiatives.
• Strong writing and positioning skills, with the ability to translate complexity into clarity.
• Deep curiosity and analytical thinking, seeking insights through data (quantitative and qualitative).
• Empathy for both customers and internal stakeholders, balancing strategic influence with executional excellence.
• Comfortable navigating ambiguity and change in a fast-moving environment.
• Familiarity with tools like ClickUp, Figma, Amplitude, and Crayon/Klue is a plus.
• Excellent presentation skills, including creating decks and presenting to internal teams and customers.

Nice to Have

• Experience with SaaS and product-led growth environments.
• Knowledge of legal and privacy considerations related to product positioning.
• Experience with Amazon presentation skills, both in creating decks and presenting.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive experience in product marketing is required.

Benefits & Perks

• Competitive pay and comprehensive healthcare benefits.
• Financial assistance for hybrid work, family planning, and other needs.
• Generous parental leave, flexible time-off policies, and mental health resources.
• Participation in learning, development, and recognition programs.
• Opportunities to contribute to diversity, equity, and inclusion initiatives.
• Community engagement through volunteering and Gives Back programs.