Product Marketing Manager, Business AI

Job Description

About the Role

Meta's Monetization Product Group, Business AI, aims to make cutting-edge AI accessible to every business, empowering them to find success and own their future in the AI era. The company is leading the AI shift for people and businesses by automating and simplifying messaging, reducing costs, improving customer experience, and creating business value. The Product Marketing Manager will play a key role in driving market requirements and go-to-market strategies for Meta's Business AI solutions, working in a fast-paced environment to assess market needs, influence product development, and identify opportunities for growth.

Key Responsibilities

Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
Coordinate cross-functional projects across Meta that build innovative AI solutions for businesses to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning
Coordinate successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale

Requirements

8+ years of professional experience in technology or internet technology, B2B, ad-tech, strategic marketing, product management, or management consulting
Experience with AI and enthusiasm for the potential it will unlock for businesses and people
Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives
Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
Communication experience that is effective with technical, business, and external stakeholders
Experience in launching new products from 0 to 1
Experience navigating and excelling in uncertain and ambiguous environments
Customer-centric experience
Experience using AI to build software products and building AI and agents in production
Bachelor's degree in Business, Marketing, or Creative discipline
MBA or other relevant advanced degree
Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
Experience working in Generative AI
Experience coordinating go-to-market for products with global reach end-to-end
Experience with B2B customer-driven development