Product Marketing Manager

Ians

Boston, MA

Full Time

Senior

113k-153k

17 days ago

Job Description

About the Role

The Marketing team at IANS is looking for a strategic and results-driven Product Marketing Manager to support go-to-market efforts. This role involves defining product positioning, messaging, and differentiation, driving demand and adoption through compelling content, and sales enablement. It is a highly collaborative position with visibility across multiple functions, including Product, Sales, and Revenue Operations. The role requires 2 days on-site in Boston, MA, and supports the company's cybersecurity products and services.

Key Responsibilities

Craft clear, compelling messaging and value propositions based on deep understanding of the cybersecurity landscape, buyer personas, and competitive differentiators.
Partner closely with Product to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally.
Plan and execute product launches and feature releases.
Work with the content marketing team on product-related PR, high-quality whitepapers, blog posts, videos, and campaign materials.
Equip the sales team with tools, battle cards, talk tracks, email templates, and competitive intelligence to close deals more effectively.
Support and integrate product value proposition messaging into sales enablement tools.
Produce external-facing product collateral, such as 1-pagers and sales decks.
Create content for user personas, including customer success stories, to highlight the value of solutions.
Monitor market trends, customer insights, and competitor movements to inform strategy and product direction.
Create and maintain competitive materials.
Report and provide insights on Sales Enablement to improve lead conversion rates and efficiency for the Sales team.
Monitor use of sales enablement collateral and tools, and percentage of Sales team using them, to identify what is resonating and what needs adjustment.

Requirements

5+ years of product marketing or related experience in B2B technology, preferably in cybersecurity or advisory services.
Strong understanding of cybersecurity products, market trends, threat landscape, and buyer needs (e.g., CISOs, SecOps, CIO).
Excellent verbal and written communication skills, with experience creating impactful content for technical and business audiences.
Proven ability to collaborate cross-functionally and manage multiple projects in a fast-paced environment.
Strong analytical mindset and data-driven decision-making.
Familiarity with tools like Salesforce, Allego, and Outreach.