Product Marketing Manager - Consumer Interactive Solutions

About the Role

Key Responsibilities

• Drive market awareness and adoptions of Consumer Interactive Solutions and act as the quarterback and champion to identify and execute on go-to-market initiatives to scale adoption of existing products, product bundles, and new product launches.
• Lead sales enablement training to equip customer facing team members across the organization.
• Translate complex technical topics into simple relatable stories.
• Track emerging trends, competitive approaches, and use cases to communicate effective and relevant value propositions.
• Drive market adoption and lead strategies that accelerate the adoption of Consumer Interactive Solutions, positioning it as the industry standard for helping consumers take greater control over their credit.
• Develop compelling messaging and educate stakeholders on solution value and market positioning.

Requirements

• 6-8 years of expertise in product marketing or related go-to-market experience in financial services or another industry leveraging B2B2C solutions.
• Extensive experience in developing and executing successful go-to-market programs for impactful product launches.
• Demonstrated history of leading innovative positioning and sales enablement initiatives to drive significant revenue growth.
• Exceptional and creative content writing skills across various forms.
• Excellent communication and public speaking skills with ability to work across all levels of an organization.
• Self-motivated and able to work in an organized way in an extremely fast-paced environment with minimal supervision.
• Strong project management, attention to detail, and bias towards execution.
• Experience with agile environments and a 'get-it-done' attitude.
• Ability and willingness to travel up to 20% (primarily US-based).

Nice to Have

• Experience with agile environments and a 'get-it-done' attitude.

Qualifications

• No specific formal educational qualifications are explicitly mentioned in the description.

Benefits & Perks

• Flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, and up to 12 paid holidays per year.
• Health benefits (medical, dental, vision), health spending accounts, mental health support, disability benefits, and paid parental leave.
• Adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, and 401(k) with employer match.
• Access to TransUnion's Employee Resource Groups.