Product Marketing Manager

RadNet

Somerville, MA

Full Time

Mid Level

70k-80k

21 days ago

Job Description

About the Role

As a Product Marketing Manager at Radnet, you will support go-to-market initiatives, customer research, and enablement efforts for one or more product areas. You will work closely with product, marketing, and sales to ensure that messaging is aligned, launches are successful, and our solutions meet real customer needs. This is a hands-on role with high visibility and opportunity for growth.

Key Responsibilities

Support execution of go-to-market & product launch for one or more product areas.
Work closely with Market Intelligence team to conduct and synthesize market & customer insights that inform product & go-to-market strategies.
Prepare high quality adoption campaigns, product assets, sales & CS enablement, content and demand generation tactics to drive adoption and revenue growth in collaboration with Brand and Communications teams.
Track key product marketing metrics and prepare reports for stakeholders and identify growth opportunities (adoption, win rate, awareness).
Support with launching products via strategic partners & distributors and ensure launch readiness and messaging consistency.

Requirements

2-5 years of experience in B2B product marketing, preferably in healthcare.
Strong project management, communication and execution skills.
Excellent storytelling and stakeholder management.
Analytical and comfortable working with data to support decisions.
A collaborative team player and proactive mindset who loves working cross-functionally.
Self-starter who thrives in cross-functional settings and fast paced environment.
Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms.
Microsoft Office experience required.
Bachelor's Degree required.

Qualifications

Bachelor's Degree

Working at RadNet

We are a Equal Employment Opportunity employer. Our policy is to provide equal employment opportunities to all applicants and employees without regard to race, religion, creed, color, national origin, citizenship, ancestry, physical or mental disability, legally protected medical condition, marital status, sex, gender, sexual orientation, gender identity, gender expression, pregnancy, age, military and/or veteran status or any other basis protected by applicable law. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.

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