Product Marketing Manager, Developer Tools

Figma

San Francisco, CA

Full Time

Senior

about 1 month ago

Job Description

About the Role

Figma is looking for a full-stack Product Marketing Manager to support its developer tools. The role involves partnering with product, sales, design, and marketing teams to build, launch, and measure go-to-market strategies, product launches, and adoption of developer product lines. This is a full-time role that can be held from one of Figma's US hubs or remotely in the United States.

Key Responsibilities

Take ownership of product marketing efforts for one of Figma's developer products, with responsibility for driving end-to-end go-to-market efforts
Lead product launches and be a partner to the Product team, with a focus on getting results and experimenting with new channels
Develop product messaging and positioning that sets Figma apart from competitors and demonstrates understanding of customer needs
Manage beta programs, including customer outreach, beta communications, feedback sessions, and promoting customer success stories
Drive deeper engagement of the product through educational content such as blog posts, product tips, guides, live streams, and more
Partner with the broader marketing team to launch campaigns spanning web, onboarding, activation, and adoption
Work with the Sales team to develop impactful enablement resources to better position the product against competitors

Requirements

8+ years in product marketing or related experience
Direct experience leading cross-functional marketing initiatives from ideation to execution
Ability to learn new products and industries, including understanding technical details
Bias towards moving quickly, measuring impact, and critically evaluating strategy
Experience managing stakeholders at all levels, including driving executive-level conversations
An excitement to learn, grow, and improve skills and domain expertise

Nice to Have

Experience with marketing developer-centric products
Experience with launching new product lines
Experience in B2B SaaS and/or Enterprise
Entrepreneurial experience, product experience, or personal SaaS projects
Beginner-to-intermediate SQL skills

Working at Figma

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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