Product Marketing Manager

Opengov

San Francisco, CA

Full Time

Mid Level

135k-150k

13 days ago

Job Description

About the Role

OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. The company offers category-leading products including enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data, all integrated in the OpenGov ERP to help public sector organizations focus on priorities and deliver maximum ROI.

Key Responsibilities

Develop advanced, data-driven messaging and positioning to drive market engagement and customer acquisition.
Define market segmentation, size, and key personas; track industry trends and public sector dynamics to inform GTM strategy.
Synthesize key insights from customer, sales, and market conversations to inform GTM strategy and messaging.
Lead the creation of strategic marketing assets including pitch decks, product one-pagers, enablement materials, e-books, and training videos to drive demand and sales effectiveness.
Lead competitive intelligence efforts to inform positioning, pricing, and strategic decision-making.
Lead end-to-end internal and external launch plans for new features, products, and offers, ensuring seamless execution.
Develop strategic pricing models in collaboration with Product, Finance, and Sales, ensuring competitiveness and profitability.
Collaborate with the Demand Generation and Content Teams to drive campaigns to impact pipeline and conversion rates.
Partner with the Product Team to influence the product roadmap based on customer and market dynamics.
Deliver engaging enablement programs to train GTM teams on the latest features, products, and offerings.

Requirements

Minimum of 3 years of proven marketing experience in SaaS, government, finance, or accounting technology with at least 2 years of product marketing experience.
Bachelor's degree in Business, Finance, Marketing, or a related field (Master's degree preferred).
Strong ability to network across departments, engage with key external stakeholders, and advise on complex business challenges.
Proven ability to analyze market trends, customer pain points, and regulatory landscapes to drive business strategy.
Documented track record of producing high-quality marketing assets at scale.
Experience leading cross-functional GTM launches and ensuring alignment with business objectives.
Ability to hold strategic conversations with executives, discussing pricing, budget implications, and revenue impact.
Self-motivated, solution-oriented, and results-driven, with the ability to manage multiple priorities in a fast-paced environment.

Nice to Have

Master's degree in a related field.

Qualifications

Bachelor's degree in Business, Finance, Marketing, or a related field (Master's degree preferred).

Benefits & Perks

Parental leave
401(k) with company match
Comprehensive healthcare options for individuals and families
Flexible vacation policy and paid company holidays
Paid parental leave, wellness stipends, and HSA contributions
Professional development and growth opportunities
A collaborative office environment with weekly catered lunches

Working at Opengov

At OpenGov, public service is personal. The company is passionate about its mission to power more effective and accountable government, operating in a fast-paced, results-driven environment where impact matters more than clocking in and out. The team of over 800 employees is committed to challenging the status quo, promoting from within, and recognizing excellent performance. OpenGov values innovation, collaboration, and making a meaningful difference in communities across the country.

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