Product Marketing Manager, Google Ad Manager Exchange Platforms

About the Role

Key Responsibilities

• Be able to market Google Ad Manager's core platform and its value proposition to our key exchange platforms.
• Design and execute marketing campaigns to drive deeper integration and utilization of Google Ad Manager's features among media agencies and exchanges, working closely with product and partner management teams to develop product strategy, positioning, and messaging that resonates with these partners.
• Develop targeted messaging and marketing programs, including content like blog posts, case studies, presentations, and creative assets (e.g., videos, infographics) tailored to the specific needs of media agencies and exchange platforms and their business models.
• Help inform the development of new product features based on partner feedback and market insights.
• Develop industry-leading narratives and thought leadership content focused on programmatic advertising and the evolving exchange landscape.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in product marketing, digital advertising or marketing communications.
• 2 years of experience in Business-to-Business marketing.
• Experience working cross-functionally with multiple stakeholders to deliver programs.
• Experience in product positioning, narrative development, and creating engaging collateral that articulates product features.

Nice to Have

• Experience working with product teams and representing needs of the user through insights.
• Familiarity with the challenges and opportunities faced by ad exchanges and other programmatic partners, particularly their integration needs with publisher ad servers.
• A strong grasp of the programmatic advertising landscape, including real-time bidding, header bidding, auction mechanics, and data connectivity.
• Proven ability to collaborate effectively with global teams and drive impactful initiatives through regional partnerships.
• Strong organizational skills with ability to self manage, hit deadlines, and prioritize effectively.
• Exceptional written communication skills.

Qualifications

• Educational background equivalent to a Bachelor's degree or higher.

Benefits & Perks

• The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits.
• Our salary ranges are determined by role, level, and location.
• Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
• Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
• Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
• Learn more about benefits at Google.