Product Marketing Manager, Government

About the Role

Key Responsibilities

• Own Product Messaging for US Federal as well as Global Government: Develop and continuously refine compelling product positioning, messaging, and value propositions tailored to government buyers, including defense and intelligence agencies.
• Go-to-Market Amplification: Drive the go-to-market (GTM) strategy for new product launches and feature enhancements within the government vertical. Ensure alignment across product, marketing, sales, and executive teams.
• Market and Competitive Analysis: Conduct market segmentation and analysis, and competitive intelligence focused on reconnaissance, RF sensing, and satellite capabilities. Translate insights into actionable strategy and differentiation.
• Social media, Content & Sales Enablement: Develop high-impact content for spire.com through blogs, case studies, brand campaigns, and sales enablement assets—including pitch decks, one-pagers, battlecards, and training sessions—to empower global government sales teams and improve funnel conversion.
• Customer & Partner Engagement: Partner with sales to gather field intelligence, understand procurement cycles, and refine buyer personas. Elevate customer stories and use cases that highlight real-world mission success.
• Global Collaboration: Work hand-in-hand with Space Reconnaissance Product Lead, US Sales Team Lead, and Rest of the world Sales leader to ensure synchronized global messaging and strategic alignment across key regions.
• Launch & Campaign Execution: Coordinate with brand and demand generation teams to execute targeted launch campaigns and thought leadership in key defense and government channels.
• Partnership Support: Support the onboarding of Spire onto government sales platforms with all Spire offers, brochures, and catalogs, and drive visibility through these partnerships in target markets.

Requirements

• 5+ years of product marketing, solution marketing, or strategy experience, ideally within aerospace, defense, or government technology sectors.
• Proven success in marketing to government customers (e.g., DoD, intelligence community, space agencies).
• Experience with reconnaissance, satellite communications, Earth observation, or RF sensing is a strong plus.
• Demonstrated ability to lead cross-functional initiatives and collaborate with technical teams.
• Exceptional written, verbal, and visual communication skills.
• Ability to translate technical concepts into clear, compelling narratives for government audiences.
• Self-starter with a strong sense of ownership and adaptability in a fast-paced environment.
• Previous Military or Government 'Public Affairs' experience would be a plus.

Nice to Have

• Experience with reconnaissance, satellite communications, Earth observation, or RF sensing.

Benefits & Perks

• Annual equity awards and comprehensive employee benefits program.
• Vacation, sick, and personal time off.
• Optional medical, dental, vision, life, and disability coverage.
• A 401(K) plan.
• Health and wellness reimbursement program.
• Participation in Spire's Employee Stock Purchase Plan.
• Name Your Satellite Program (NYSP) Launch Attendance.
• Generous Time Off Policy.
• Education Assistance Program.
• Employee Assistance Program (EAP).
• Family Leave.
• Fitness Reimbursement.
• Employee Referral Program.
• Healthy snacks & beverages in every office.