Product Marketing Manager III, Mobility *Remote Op

WEX

Chicago, IL

Full Time

Mid Level

94k-125k

16 days ago

Job Description

About the Role

WEX is on a mission to simplify the business of running a business through workflow optimization and financial intelligence. In North America Mobility, we help drivers and fleets stay on the move, and our newest product, 10-4 by WEX, is a mobile app designed to streamline on-the-road decision-making—from finding fuel and parking to saving time and money at every stop. We are looking for a Product Marketing Manager to lead go-to-market strategy for the 10-4 app, focusing on growing adoption, translating customer insights into messaging, and building programs that drive usage and loyalty.

Key Responsibilities

Own positioning, messaging, and value proposition development for the 10-4 app to ensure drivers instantly understand its benefits.
Apply AI and behavioral insights to improve onboarding, in-app engagement, and lifecycle marketing.
Partner with product, growth, and design teams to shape the customer journey across acquisition, onboarding, and retention.
Develop campaigns and content that resonate with both fleet managers and drivers.
Analyze app usage, user behavior, and competitive dynamics to inform marketing and product decisions.
Create sales and partner enablement materials to support distribution through fleet and channel partners.

Requirements

Experience or strong interest in using AI to drive adoption and personalization in mobile app experiences.
4-6 years of experience in product marketing, ideally in mobile apps, B2C, or consumer-focused fintech.
Proven success in driving adoption, engagement, and loyalty for a digital product.
Experience with lifecycle marketing, user research, and in-app messaging.
Comfortable partnering with design, product, and analytics teams to improve the user experience.
Clear communication skills with the ability to distill complex value into simple, compelling copy.