Product Marketing Manager IP Routing & Switching

About the Role

Key Responsibilities

• Conduct thorough market research to understand customer needs, competitive landscape, and emerging trends. Develop and implement comprehensive marketing strategies to drive product awareness and adoption.
• Craft compelling product messaging and positioning that differentiates IP Routing and Switching solutions in the market. Ensure consistency across all marketing channels and materials.
• Lead the development and execution of go-to-market plans, including product launches, promotions, and sales enablement. Collaborate with cross-functional teams to ensure alignment and successful product rollouts.
• Develop and oversee the creation of marketing collateral, including brochures, case studies, white papers, and digital content. Work closely with content creators to ensure high-quality outputs.
• Equip the sales team with the necessary tools and training to effectively sell IP Routing and Switching products. Develop and deliver sales presentations, product demonstrations, and training sessions.
• Monitor and analyze the performance of marketing campaigns, providing regular reports and insights to stakeholders. Use data-driven approaches to optimize strategies and achieve business objectives.
• Build and deliver compelling product and solution demos for use at industry trade shows and events.

Requirements

• Bachelor's degree in Marketing, Business, Engineering, Computer Science, or a related field.
• Minimum of 5 years of experience in product marketing, technical marketing, or product management, with a focus on networking products, specifically IP Routing and Switching.
• Strong analytical and strategic thinking abilities.
• Excellent written and verbal communication skills.
• Ability to work collaboratively across departments and manage multiple projects simultaneously.
• Deep understanding of the IP networking market, including customer needs, technological advancements, and competitive dynamics.

Nice to Have

• Experience dealing with communications service providers (CSPs), hyperscalers, webscalers, public sector, or government services.

Qualifications

• Educational background in Marketing, Business, Engineering, or Computer Science.
• At least 5 years of relevant experience in product or technical marketing within the networking industry.

Benefits & Perks

• Access to quality medical, dental, and vision insurance.
• A 401(k) plan with Cisco matching contribution.
• Short and long-term disability coverage.
• Basic life insurance and numerous wellbeing offerings.
• Up to twelve paid holidays per year, including one floating holiday and a day off for birthdays.
• Vacation time accrual and flexible vacation policies.
• Paid sick time off with carryover provisions.
• Paid time off for critical or emergency issues and community volunteer time.
• Performance-based incentive pay for sales roles, with detailed incentive structure.