Product Marketing Manager, Metaverse Content

Job Description

About the Role

The Metaverse Content Product Marketing team is seeking an individual who is passionate about building and marketing innovative Virtual Reality (VR) and Mixed Reality (MR) experiences that inspire new audiences to discover Meta Quest platforms. This position will play a critical role in developing content and Go-To-Market strategy, and specifically influencing Entertainment industry engagements in support of current and future hardware devices. This person has experience in partnerships-focused marketing, strategic development skills, and has experience using data and analytics to build a business case. They have communication skills, are good at building consensus and influencing others.

Key Responsibilities

Develop content and Go-To-Market strategy for VR and MR experiences.
Influence Entertainment industry engagements to support hardware devices.
Bring together stakeholders to develop insights and strategies to advance key initiatives and support growth metrics.
Make customer-centric business decisions for the content business.
Work closely with Content, VR/MR, and Metaverse product teams as well as Business Development, Finance, Sales, Analytics, Growth, Marketing, Public Relations, Partnerships, Legal, Privacy, and Policy teams.
Conduct upfront analysis to identify market needs by segment, opportunity, and audience sizing.
Define product positioning and key messaging.
Develop content portfolio strategy, industry engagement strategy, and channel marketing strategy.

Requirements

5+ years of experience in strategic planning for content.
Analytical and problem-solving experience.
Experience presenting and conveying complex information to stakeholders at all levels.
Bachelor's degree.
Experience working independently in a fast-paced, entrepreneurial, and fluid environment, spotting issues early, and escalating as needed.
Understanding of mixed reality.
Experience working in or adjacent to the Entertainment industry.
Experience engaging in Partnerships-focused marketing.

Nice to Have

Advanced degree.
Balance of creative and analytical thinking.
Putting forth best-in-class executions within a measurable and data-driven framework.
Experience in the Entertainment or Media industry.

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