Product Marketing Manager, Precision Irrigation Business - The Toro Company

About the Role

Key Responsibilities

• Administer and maintain existing product line, including performing monthly sales volume and profit audits to identify areas for improvement.
• Define new product requirements and maintain contact with distributors, sales force, and installers to ensure products meet customer expectations.
• Coordinate new product development and changes to existing product lines by interfacing with R&D and manufacturing teams to ensure products meet expectations.
• Manage and execute divisional product development plans, including setting product specifications and cost goals, and providing market and competitive analysis.
• Develop new product launch materials, support field staff and distributors with sales materials and training, and evaluate marketing collateral.
• Analyze competitive positioning by attending trade shows, distributor meetings, and industry events, and maintaining a competitive literature library.
• Introduce new product ideas to management, interpret customer needs for product trials, and develop programs to recover investment through sales.
• Maintain and update product information files for training, customer presentations, and marketing materials, including catalogs, videos, and technical bulletins.
• Manage product portfolio, contribute to long-range and annual plans, and build strong cross-functional relationships with Engineering, Sales, and Customer Care teams.
• Travel 5-20%, including international travel for VOC events and trade shows.

Requirements

• Bachelor's degree (BA or BS) in Marketing, Engineering, or Agronomy; Master's in Business Administration (MBA) preferred, or equivalent experience.
• 4+ years of experience in product management, development of market plans, and analytical spreadsheets with a bachelor's degree, or 2+ years with an MBA.
• Strong project management and supervisory skills, with the ability to lead cross-functional teams.
• Understanding of business principles and experience in the irrigation or agricultural markets is helpful.
• Proficiency with personal computers and related software required for job tasks.
• Excellent written, verbal, and presentation communication skills.
• Prior industry experience with agriculture and/or irrigation is preferred.
• Experience with Power BI, SAP, and/or Quality is preferred.
• English/Spanish bilingual is preferred but not required.

Nice to Have

• Prior industry experience with agriculture and/or irrigation.
• Experience with Power BI, SAP, and/or Quality.
• English/Spanish bilingual skills.

Qualifications

• Bachelor's degree in Marketing, Engineering, or Agronomy.
• Master's in Business Administration (MBA) preferred.
• 4+ years of relevant experience with a bachelor's degree or 2+ years with an MBA.

Benefits & Perks

• Competitive salary ranging from $115,000 to $140,000 based on skills and experience.
• Top-tier medical, dental, and vision insurance plans.
• 401(k) retirement plan.
• Flexible work arrangements including hybrid work model with in-office and remote days.
• Summer hours allowing early weekend start.
• Paid volunteer hours (20 hours annually).
• Wellness resources for mental and financial health.
• Casual dress code and collaborative work environment.