Product Marketing Manager - Prescription Go-To-Market

Job Description

About the Role

We're looking for a Consumer Product Marketing Manager, specializing in prescription optical products, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2C contexts.

Key Responsibilities

Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption
Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g., in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests) to strengthen outcomes for product-market-fit
Create go-to-market (GTM) strategy to drive product adoption and engagement
Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships) to achieve launch goals
Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
Serve as the subject matter expert on prescription wearer and channel needs and mindsets
Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance

Requirements

5+ years of experience in product marketing, product management, management consulting, or business strategy in vision correction and/or eye health fields
Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies
Experience analyzing data and translating to insights that support product development and go-to-market strategies
Experience executing initiatives within a measurable and data-driven framework
Experience leading implementation of complex product or service offerings
Experience working with technical partners to translate between technical and consumer languages
Experience collaborating with external vendors and partners
Bachelor's degree

Nice to Have

Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often
Interest and understanding of Virtual and Mixed Reality
MS/MBA degree

Qualifications

Bachelor's degree

Benefits & Perks

Base salary ranging from $128,000 to $186,000 per year plus bonus, equity, and benefits
Additional benefits offered by Meta

Working at Meta

Meta builds technologies that help people connect, find communities, and grow businesses. The company is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. Meta values diversity and is committed to equal employment opportunity, providing reasonable accommodations, and leveraging advanced technologies in its hiring process.

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