Product Marketing Manager - Prescription Payer Management

Job Description

About the Role

The Product Marketing Manager - Prescription Payer Management at Meta in Phoenix, Arizona, is responsible for influencing product strategies and positioning within the vision insurance channel and prescription (Rx) commercialization of Meta's smart glasses and AR business. The role involves driving go-to-market efforts to increase awareness and adoption, working cross-functionally with partners, and supporting new product commercialization in the prescription optical industry and vision insurance sectors.

Key Responsibilities

Lead the definition and execution of vision insurance strategy and relationships for Meta's wearables' business
Define the value proposition for insurance providers to enable member access to Meta's products using insurance benefits
Manage Meta's product status under different formulary scenarios and in- vs. out-of-network provider conditions
Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources to strengthen outcomes for product-market-fit
Create go-to-market (GTM) strategy to drive product adoption & engagement
Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
Serve as the subject matter expert on prescription wearer and channel needs and mindsets
Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance

Requirements

7+ years of experience in product marketing, product management, management consulting, or business strategy in vision correction and/or eye health fields
In-depth knowledge of vision insurance across multiple providers
Experience with insurance formulary management and provider network strategies
Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies
Experience analyzing data and translating to insights that support product development and go-to-market strategies
Experience leading implementation of complex product or service offerings
Experience working with technical partners to translate between technical and consumer languages
Experience collaborating with external vendors and partners
Bachelor's degree

Nice to Have

Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often
Interest and understanding of Virtual and Mixed Reality
MS/MBA degree

Qualifications

Bachelor's degree

Benefits & Perks

$158,000/year to $223,000/year + bonus + equity + benefits

Working at Meta

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. They do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender, gender identity, or other protected characteristics. Meta is committed to providing reasonable accommodations for candidates with disabilities and participates in the E-Verify program where required. The company emphasizes a commitment to diversity, inclusion, and equal opportunity in its workplace culture.

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