Product Marketing Manager - Smissline & Proline

About the Role

Key Responsibilities

• Utilize creative skills to design, develop, and implement the product marketing, positioning, and go-to-market strategy for SMISSLINE and ProLine Energy Distribution products.
• Own the respective product portfolio for all marketing and business development activities in the US.
• Lead communication and messaging of product value propositions in alignment with ABB's global product marketing strategy.
• Coordinate with other functional areas of the business to achieve KPIs for the product lines in scope.
• Create, plan, and ensure implementation of the US go-to-market product marketing strategy, including defining and communicating product value propositions and positioning.
• Oversee progress and define improvement actions to ensure achievement of targets related to demand orders, growth margin, net price variance, NPS, inventory turn, and on-time delivery.
• Develop and implement annual marketing plans in collaboration with relevant business units and product groups.
• Develop business plans focused on driving profitable growth in the low voltage distribution and protection market.
• Evaluate market opportunities, determine appropriate activities aligned with overall strategy, and coordinate opportunities across divisions and business units.
• Ensure balanced growth across all product lines, groups, and business units.
• Create product demand by promoting technical aspects, providing solutions, and utilizing a value-based selling approach.
• Develop and implement product support and training initiatives to ensure high customer satisfaction in collaboration with global marketing and sales teams.

Requirements

• Bachelor degree (Electrical Engineering or related field preferred).
• Minimum 5 years of experience in Sales, Product Management, or Product Marketing Management in a related electrical products/application industry.
• Experience working with enterprise resource planning and standard operating procedures.
• Ability to perform competitive analysis.
• Travel up to 30-50% required.
• Candidates must have work authorization to work for ABB in the USA.

Nice to Have

• Six Sigma or equivalent training in process and quality assurance methodology.
• Experience with customer relations via service, visits, relationships, etc.

Qualifications

• Educational background in Electrical Engineering or related field.
• Experience in electrical products/application industry.

Benefits & Perks

• Tools and freedom to grow skills, shape your career, and take on meaningful challenges.
• Impactful work that creates visible and tangible results.