Product Marketing Manager, Workflows

About the Role

Key Responsibilities

• Develop and drive the overall go-to-market plan (including launches, positioning/messaging, field enablement etc.) for key workflow products including Box Forms, Box Doc Gen and Box Sign.
• Actively partner with the product team and shape the product roadmap based on market research, competitive intelligence, customer insights, and GTM feedback.
• Develop compelling, differentiated messaging, with a clear understanding of the target customer personas, competition and the use cases we are able to address with our solutions.
• Manage and execute the cross-functional implementation of launch plan partnering with Brand, PR, Demand generation and other teams.
• Develop content for external marketing channels (webpages, blogs, demos, 1-pagers, e-books, thought leadership) as well as for GTM enablement (pitch decks, battlecards, outreach templates etc.).
• Engage directly with prospects and customers to learn about their workflow needs, and educate them about how Box can address them.
• Contribute to analyst briefings, evaluations and reports to establish Box as the leader in intelligent content management.

Requirements

• 4+ years in B2B SaaS product marketing, including experience in workflow automation.
• Expertise in product marketing - including messaging and positioning, product launch management, go-to-market strategy, sales tool development, leveraging customer and market insights to inform product roadmaps, and analyst relations.
• Deep understanding of an enterprise sales cycle, user and buyer persona needs, and what sellers need to be successful.
• Strong cross-functional collaborator with ability to influence key stakeholders, without direct authority.
• Demonstrated ability to create impactful presentations tailored for customers and internal audiences, with strong public speaking skills and clear, precise communication.
• Experience working in fast-moving startup cultures or dynamic environments where agility is key.
• Approach work with a growth mindset and leverage AI to make faster, smarter decisions.

Nice to Have

• Experience in AI-first approaches to enable faster, smarter decisions.

Qualifications

• Bachelor's degree or equivalent experience (implied by professional experience requirements).

Benefits & Perks

• Role is eligible for equity and benefits.
• Competitive salary range: $129,500—$162,000 USD depending on experience and location.
• Additional Box Benefits + Perks including healthcare benefits.