Product Marketing Senior Associate (Hybrid- NYC)

About the Role

Key Responsibilities

• Facilitate cross-functional meetings and partner closely with Product Management, Sales, Account Management, and Marketing stakeholders to align on key messaging, product strategy, and go-to-market plans, ensuring stakeholder buy-in across teams
• Partner with Product Managers to understand enhancements to existing products and determine communication strategy to drive client awareness, adoption, and engagement
• Collaborate with key stakeholders to produce high-quality product collateral, including product guides, enablement resources, competitive battlecards, presentations, and sales tools that articulate product value and support internal teams
• Own the product roadmap publication process to ensure Product Managers regularly publish and update product roadmaps, facilitating visibility and alignment across all stakeholder groups
• Lead quarterly product roadmap review with Product, Business, Sales, Account Management, and Client Service stakeholders
• Drive establishment of consistent product telemetry and synthesize key insights and metrics from product adoption, engagement, surveys, etc., to inform product roadmap and strategies
• Analyze market trends, customer needs, sales feedback, and the competitive landscape to identify opportunities and inform product and marketing strategies
• Maintain product marketing planner to track delivery and effectiveness of all Product Marketing efforts
• Prepare presentations, quarterly updates, and deliver actionable insights to key stakeholders

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field
• 2+ years of experience in product marketing, marketing analytics, or a related role
• Detail-oriented with strong organizational and project management abilities
• Excellent written and verbal communication skills
• Ability to translate complex data into clear and actionable insights
• Strong analytical skills and experience with data analysis tools (e.g., Excel, SQL, Tableau, Google Analytics)
• Working knowledge of marketing technology platforms (CRM, automation, survey tools, etc.)
• Experience working in technology, SaaS, or B2B markets is a plus
• Experience working with the Investment Lifecycle is a plus

Nice to Have

• Experience working in technology, SaaS, or B2B markets is a plus
• Experience working with the Investment Lifecycle is a plus

Benefits & Perks

• Salary range $80,000.00 - $85,000.00
• Bonus Eligible
• Comprehensive benefit offerings (details available at www.broadridgebenefits.com)